Social Media & Digital Marketing Glossary
Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we
10 January 2023
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Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we
You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your
While some of us may stay physically well through self-isolation and social distancing during this unprecedented period, a potential side effect of these practices is
This November sees the return of Black Friday. The annual event is now firmly established in Europe. Its American origins based on the premise that
In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime
A structured communications strategy should be part of any business strategy and will help to achieve key business objectives. Producing interesting content which resonates with
GDPR & the implications for PR & marketing professionals Are you ready? Are you scared or fully prepared? The GDPR deadline may seem like a
Be honest, authentic and appropriate in a crisis Crisis management has been centre stage recently with the incident of a passenger being forcibly removed by
Showcase your brand’s personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to
Humans are social animals and networking is a crucial part of life. From a young age, we learn to network effectively, enabling us to survive
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Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.
As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.
A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.
Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).