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Lush quits social media: smart or a stunt?

On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”


“I’m delighted with the service from brookscomm, we set out to establish the Blink brand in the UK and the team has been instrumental in helping us achieve that objective.”

David Laubner, Head of Digital Marketing & eCommerce, Blink Home Security

“The online coverage was superb and it created a real buzz for us. We jumped from 14 to 40 customers in no time. We wouldn’t have been able to expand without the business brookscomm helped generate.”

Ben Ward, Co-Founder, Rocketdesk

“We have always found brookscomm to be creative, efficient, and responsive to our needs, not only in terms of the work required to produce our Surrey Research Park News publication, but also in the wider context of preparing Press Releases and helping us with additional, wide-ranging promotional issues.”

Dr Malcolm Parry, OBE, Director, The Surrey Research Park

Dr Malcom Parry, MBE, Director, Surrey Research Park

brookscomm has been our tech PR partner for many years and are an extension of our team. They work closely with us to support our sales and marketing efforts and provide a valuable service with media relationship building and copywriting, editing content into polished versions localised for European and US audiences.

They are great people and we highly recommend them!”

Carl-Johan Ivarsson, President, Qlucore

Carl Johan, President of Qlucore