0 comments on “Why there needs to be more young professionals in the workplace”

Why there needs to be more young professionals in the workplace

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By Barney Packer, Digital Marketing and Public Relations Intern

 

When they were just 18, young entrepreneurs from New Zealand, Jamie Beaton and Sharndre Kushor set up their first business venture Crimson Education. Crimson Education set out to be a platform that could matchmake students around the world to their perfect university – a great tool, especially for those looking to study abroad.

Taking an idea and turning it into a successful business at such a young age shows that the upcoming generation have something truly exciting to offer. In fact, a 2016 report by BNP Paribas found that, on average, baby boomers launched their first business at age 35, whereas millennials are typically doing it at 27. The youth of today are hungry to achieve!

With Crimson Education now valued at $160m, it begs the question; what exactly is it that young professionals add to the workplace?

Providing new ideas and thoughts

Young professionals’ fresh perspectives are invaluable. Their suggestions should be heard and recognised, even if just for spring boarding. Consider the benefits of having this viewpoint in the office, especially if you’re a business that wants to attract a younger demographic. If you have your own audience in the office, then use them!

Our MD Mandy Brooks says: “The placements we offer bring young energy into the office, which is a great way to share experience, generate new ideas and keep the business fresh and exciting.  With the original founders, myself and Chaz, still an integral part of the company, we have established a wide and diverse, knowledgeable, productive results-based team. Each team member is hugely valued and in turn adds particular value to brookscomm.”

Social media gurus

Growing up in the age of social media means that young professionals can spot opportunities that others might miss. One of the biggest demographic groups for Instagram is males between 18 to 24 years old, meaning that a teenager developing their social media following at such a young age is experience that businesses can benefit from. Young professionals are quick learners with natural marketing skills and are agile enough to move fluidly in the modern world.

A 2017 study into the effects of social media on young professionals’ work productivity found that networking, sharing, and finding social information has a positive impact on professional enhancement, with respondents of the survey stating that social media was a catalyst of the development and growth of their professional careers.

You give them opportunity, they give you loyalty

One thing that many young professionals worry about is the future of their career, and rightly so. They want to move up the ladder, earn money and be proud of their work, so opportunities for them to prove their worth is something they are driven by. Let them demonstrate their skills, while supporting and guiding them, and they will recognise it.

Young professionals who contribute creative and forward-thinking ideas are a key part of the workplace. The skills they offer are essential to any modern company and should be recognised, utilised, and developed across all industries. Collaboration is the key to success.

Over the last two months working here at brookscomm, I have been given the opportunity to apply skills I’ve developed during my university studies and previous work experience. Being supported and comfortable in pitching creative ideas within a healthy work environment has made for a really positive experience, enhancing my productivity, company loyalty and work satisfaction. All of this has enabled me to grow as a professional and deliver improved results.

If you’re interested in an internship opportunity at brookscomm, please drop us an email.

0 comments on “How to get the most out of Amazon’s mega sales events”

How to get the most out of Amazon’s mega sales events

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In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime members only and holding the event during a traditionally quiet time of year for shoppers, Amazon were about to disrupt the retail industry once more.

Amazon Prime Day has been a staggering success so far. Each year the event has grown by over 60% in terms of sales and Amazon prime membership uptake.  Last month’s Prime Day was the biggest ever online shopping event. It took place in 17 different countries, where over 100 million products were bought by Amazon’s 100 million Prime customers.

The cost of success

Prime Day 2018 was a bittersweet affair for many sellers on Amazon.  Reports of a years’ worth of sales in a few hours were not uncommon, with some discounted product lines selling out in just a matter of minutes.

This left some to question what if they had more stock available and for those who don’t sell on Amazon what they are missing out on.

If you can’t beat them…

If you aren’t selling on Amazon it might be worth reconsidering your strategy to include it as a sales channel. The margins might be less than selling directly via your website or via another reseller, but the sheer volume of sales made possible by Amazon Prime Day, Black Friday and Cyber Monday make it hard to exclude.

We have worked with several clients over the last two years, helping them to achieve record sales on Amazon, especially during Amazon Prime Day, Black Friday and Cyber Monday, here are our tips to any business looking to sell on Amazon:

Test the water with Amazon FBA

If you are already trading on Amazon, compare selling as a trader with selling directly from Amazon. “Fulfilled by Amazon” (FBA) means Amazon hold the stock and handle the delivery themselves. FBA listings are favoured over non-FBA in search results and generate more sales as Prime customers can get the products via next-day delivery. FBA also provides you with easy access to other countries with Amazon shopping portals, such as France and Germany, helping support your business growth aspirations.

Use Lightning Deals and Deal of the Day to measure demand

If your product earns good reviews then you can qualify for time-limited exclusive Amazon promotions. Lightning Deals are flash sales of limited quantities of products, Deal of the Day, as its name suggests, is an all-day unlimited quantity sale. Both promotions are very useful to gauge how popular your products are, which is essential when trying to predict sales during Amazon’s three major annual sales events. They’re also very effective in selling off surplus stock at discount (typically 25% off RRP).

Use Enhanced Brand Content to maximise appeal

Registering your brand with Amazon and meeting certain seller criteria unlocks a range of marketing features for your brand and your product listings. Visual aids, video and other media can all be used to make your listing stand out from the competition, appearing slicker and more attractive to buyers.

Use Amazon Sponsored search to refine your listing

The main difference between Google and Amazon is that people on Amazon are searching in relation to making a purchasing decision. In the same way a Google ad works, you can sponsor certain keywords, phrases or even other products, so that your listing appears before your competitors.

In addition to boosting sales, sponsored search provides rich insight into buyer search behaviour, which you can use to further optimise your listing, helping boost the organic performance of your listing.

Sponsored search also includes the option to run Dynamic ads, where Amazon uses its own algorithms and keyword ideas to target shoppers it thinks would be likely customers.

Plan your integrated PR, Social and Digital Marketing around Amazon major sales events

Assuming your participation in these events, where you need to agree with Amazon’s discount (circa 30% off the RRP) and FBA stock availability, its vital to augment Amazon’s marketing with your own comms plan.

In the build up to Prime Day, Black Friday or Cyber Monday get in-touch with the online and traditional retail press and let them know about what products and discounts are available. You can embargo the news so that it’s only released just before the start of the sale. If you have a customer mailing list, let them know they could buy more of your products via this special sale. Perhaps they make an ideal gift?

Promote the sale on your social media platforms using yours and Amazon’s branding to show your association. If you advertise on the likes of Facebook, Twitter or Google, target likely buyers with messages during the promotion.

If you work with an integrated PR, social and digital marketing agency, ask them about taking responsibility for this.

Remember that Black Friday and Cyber Monday soon follow

With three consecutive years of 60% growth its very likely Amazon Prime Day 2019 will be bigger than 2018. Sales forecasting will be challenging, but if you use your sales data from the other Amazon promotions and understand what an average week or month’s sales looks like you’ll be in a better position to predict. Bear in mind that there is five months of regular sales activity to meet after Prime Day and that you could run an additional Deal of the Day to help clear stock. Finally, with Black Friday, Cyber Monday and the Xmas build-up coming just five months later, there will be more opportunities to sell large quantities.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or call us on 01483 537 890. 

Follow us: Twitter @PRexpertsUK   Linkedin: brookscomm  Facebook: brookscomm Website: www.brookscomm.com

0 comments on “Beast from the East and agile PR”

Beast from the East and agile PR

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A structured communications strategy should be part of any business strategy and will help to achieve key business objectives.

Producing interesting content which resonates with target customers and other stakeholders should be part of this plan.  Published material gives huge credibility to a company and can establish key company spokespeople as experts in their field.

However, having a great plan is all very well, but to derive the best results, it is necessary to be flexible and take both a proactive and a reactive approach to what is produced and when. Responding to topical news events and having something useful and informative to say on the subject can be a great  way to get great results. You can keep ahead of the competition by producing quality content that journalists and bloggers will find useful and which enhances or elaborates on a breaking news story in the media.

Tackling the Beast from the East

Be pro-active with your reactive PR. Think ahead to what might happen and produce content ahead of the game. Take the Beast from The East for example!

We all know that the winter weather in the UK can be miserable. Back in February, snow was being forecast to hit the country in a big way. Along with one of our clients, a leading law firm, we produced a tips article on what people’s rights were if they were unable to reach work due to adverse weather. This served as an advice piece for employees and highlighted employer obligations to staff in the bad weather. This was issued to a targeted audience of business and consumer lifestyle publications and web sites just before the snow arrived. The timing of the article lead to huge interest and the results were amazing. Local press, national papers, specialist employment sites and even BBC radio all wanted to run the article.

Timely PR, boosted by social media, will increase the likelihood that you will reach and resonate with your target audience.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated communications strategy. We can help you boost your business, email hello@brookscomm.com or call us on 01483 537 890. 

Twitter @PRexpertsUK  Linkedin: brookscomm  Facebook:brookscomm Website: www.brookscomm.com

0 comments on “Audience targeting: Walking the ethical tightrope”

Audience targeting: Walking the ethical tightrope

AdobeStock_118343721-min (2)Recent news has been dominated by stories which highlight the questionable tactics of some companies, in covertly harvesting user data from social media channels which informs their approach, enables them to target their communications based on profiling and, ultimately, influences opinion.

All of this is especially pertinent as we approach the looming GDPR deadline – in a timeframe where ethics, privacy and data protection are all issues of paramount concern to business.

The brookscomm approach
In our role as trusted counsel to a diverse client-base, we develop and deliver clear messaging to support each client’s value statement and inform their customers’ decision-making. Furthermore, we conduct thorough research to ensure we are targeting end-users and new business prospects as effectively, appropriately and ethically as possible.  This approach enables us to deliver consistency, add maximum value to the audience, whilst attaining optimal reach.
Whether in our PR, marketing or social media execution, our steps toward the most positive outcome are clearly defined and structured:

  1. identify each clients’ target audience/s (WHO do we want to attract?)
  2. determine their reading and influencer touchpoints (WHERE can we reach them?)
  3. develop clear messaging and information which illustrates the value proposition (WHY should they engage?)
  4. provide clear direction, highlighting the call-to-action (HOW do we meet our end-goal? e.g. sales / subscribers / etc in a GDPR compliant process.)

The methods we use to achieve these steps follow a careful and considered ethical pathway, with the utmost care and consideration to ensure compliance, authenticity and integrity – building a sense of trust with our clients and their audiences throughout the journey.

A recent example of this being the counsel we’re currently providing to both US, UK and EU clients on how to ensure that their business communication systems and processes are compliant with the incoming GDPR legislation.

Businesses must always question their data collection methods to meet their governance and compliance responsibilities and respect customer privacy. Hopefully this week’s news will only serve to improve data collection and analysis approaches, protecting the privacy rights of the end-user and strengthening ethical practice within organisations.

Get in touch on 01483 537 890 to discuss how we could help improve your business communications.

0 comments on “Intern Life At brookscomm!”

Intern Life At brookscomm!

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Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all…

My time at brookscomm

As I’m a politics undergraduate, I am frequently asked “So, do you want to be an MP then?”. Whilst I absolutely love studying politics, a career in that field is not my calling!

However, it has influenced my preferred career path. Politics weaves its way into many disciplines, the world of Marketing and PR being one of them. After learning how imperative aspects such as branding, marketing and public relations are to political parties, I became intrigued in the workings, and found myself researching Marketing and PR career options.

Having established a keen interest in Marketing and PR, I decided the next step was to secure some real-life exposure, and the best way to do this was through a summer internship. My research led me to brookscomm, an integrated PR and digital marketing agency. After exploring what brookscomm has to offer and their work in action I quickly realised that this company was a leader in Surrey in the field of Marketing and PR, and this was where I wanted to kick-start my career.

After a great phone call with the Head of Operations Jo McKenzie, I was invited in to the brookscomm offices, to discuss my aims and what I could gain from the role. I was given a fantastic overview of the busy workings of brookscomm by Head of Marketing Michael Bull and Senior Marketing and PR Account Executive Nirvana Wright, and I walked away full of excitement to start my summer internship!

First Day at brookscomm

From the first day, I was made to feel incredibly welcome by all the team, and the friendly, productive atmosphere of the brookscomm office was a pleasure to work in. Even after the first few hours of being at brookscomm I felt like I had learned a lot, which was a great sign!

I thoroughly enjoyed all daily activities, finding each task rewarding and insightful. Nirvana taught me a great deal about social media management and creative content creation, and after being given some top tips I found myself creating engaging blogs, tweets and Facebook posts for clients! Additionally, Nirvana showed me the ropes on sourcing and pitching to journalists using a media database.

Putting into practise PR, Digital Marketing & Social Media

Senior PR Account Manager Alison Scarrott talked me through composing and sending effective press releases to journalists, which was very interesting and an area of PR I was keen on learning more about and Ali certainly taught me a lot!

Michael, a marketing expert, gave me a fantastic insight into digital marketing, learning about SEO, Facebook targeting ads and how to use e-mail marketing tools. Michael was more than happy to answer my (many) questions, and the exposure I gained has given me a solid grounding in digital marketing.

My other daily activities included searching for press coverage of clients, sourcing new business leads and opportunities through LinkedIn, as well as working around the areas of Marketing and PR Alison, Nirvana and Michael had taught me.

I enjoyed all the tasks I was set by the team and was made to feel I was genuinely contributing towards the business, which is very rewarding!

brookscomm Culture and Ethos

brookscomm is a fantastic place to gain valuable experience in Marketing and PR, and I am very grateful to the team for giving me the chance to broaden my skillset, learn valuable aspects of the Marketing and PR discipline and develop a stronger work ethic. The organisation of brookscomm was flawless, and the effort and care they dedicate to their clients was truly inspiring.

Following the internship, I feel I am ready for the Marketing and PR industry after graduation, brookscomm has given me a firm foundation and deeper understanding of the discipline. One day in the future when I am a successful Marketing and PR Director (can’t fault my ambition!), I will look back at my time at brookscomm as a key stepping stone.

We absolutely loved having Calum as our intern!

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and Digital marketing strategy. We can help you boost your business. Email hello@brookscomm.com or call us on 01483 537 890. 

Twitter @PRexpertsUK  Linkedin: brookscomm  Facebook:brookscomm Website: www.brookscomm.com