0 comments on “Platinum – celebrating the CIPR at 70 and the importance of offering flexible working in PR”

Platinum – celebrating the CIPR at 70 and the importance of offering flexible working in PR

Image of Platinum logoThe CIPR has published a new crowdsourced book asserting the value of PR as a management discipline, as part of its 70th anniversary celebrations. Platinum is a new book from the CIPR showcasing excellence in public relations. It’s edited by Stephen Waddington Found.Chart.PR Hon FCIPR, and is the story of the CIPR as told by its members.

From the foundations of PR practice to the emergence of artificial intelligence and automation, Platinum captures the evolution of the Institute and the industry. The 45-chapter book comprises contributions from more than 50 thought leaders on five key areas: perspectives, practice, performance, provocation and the future potential of the profession.

I was delighted to be asked to write a chapter for Platinum about the importance of offering flexible working in PR.

In my chapter, I was keen to explore the different interpretations of flexible working and the impact of offering flexible working policies in our industry. In PR we are driven to meet the needs of our clients and often feel we need to be available and on the case, 24/7. We work in an industry that is demanding and high energy. This can be energising and exciting but can also be challenging and highly stressful.

Agility & Diversity in PR

In preparation for Platinum, I spoke to a range of practitioners in different positions in the industry, with interesting and different perspectives and ideas around the topic. From this, I got a deeper understanding of the possibilities and challenges around offering flexible working and around working flexibly. It cemented my belief that, more than ever, a flexible approach to working offers an opportunity to improve the agility and diversity within the public relations profession and secure its future success.

I believe we need a diverse range of leaders and practitioners in PR, with a range of specific skills and life experiences, balanced lives, a sense of wellbeing, energy and a passion for what they are doing. Flexible working is a huge enabler of this and though it can be tough to implement, it’s important that PR leaders consider their existing working practices with this in mind.

As the title suggests, the future is flexible! A real commitment to integrated, flexible working will enable PR to best utilise the human qualities of people in the workplace and make PR a place where people and AI work together effectively.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and digital marketing strategy. We can help you boost your business. Email hello@brookscomm.com or call us on 01483 537 890. 

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0 comments on “Crisis Communications”

Crisis Communications

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Be honest, authentic and appropriate in a crisis

Crisis management has been centre stage recently with the incident of a passenger being forcibly removed by aviation security officers from a United Airlines flight, with the incident filmed on mobiles.

Handling a communications crisis in an age where news travels in seconds is complicated.

The need for truth

Authenticity is key. A brand needs to be clear about its stance, goals and messaging, but what else should be considered when looking to put together a crisis management strategy?

Crisis strategy

Mandy Brooks gives some pointers:

  • Treat your customers well, as Stephen Waddington notes in response to the United Airlines fiasco. Do everything you can to avoid a crisis. Put your customers first. Be honest, authentic and appropriate.
  • Plan and have a clear strategy for dealing with a crisis. Model different scenarios, know who will respond and how. Know who won’t respond. Clarity and guidance are key.
  • There is a need to react and adapt instantly as events evolve. Have intelligence on your stakeholders. Know which are likely to respond with positive comment and monitor these who could be negative.

When dealing with any communications crisis, what sets you apart is how you plan and react to the situation, your crisis management skills and subsequent communication strategy.

A company or spokesperson should be available to comment, communicate often, be transparent, and honest. Mistakes occur but ensuring they are dealt with promptly and efficiently makes the difference.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of success in crisis management. We can help you in a crisis or boost your business so call us on 01483 537 890 or email michael@brookscomm.com

Follow us: @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

 

0 comments on “Celebrating International Women’s Day with two successful brookscomm women”

Celebrating International Women’s Day with two successful brookscomm women

 

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Congratulations on CPD success to Jo and Nirvana!

After what they describe as a whirlwind few months, Jo and Nirvana have successfully completed the Chartered Institute of Public Relations continuous development scheme, or, CIPR CPD scheme as it is better known, and achieved 60 CPD points each! With technology innovations impacting the business world, PR and Marketing is constantly evolving as a service. Therefore, it is vitally important that we keep up to date with new thinking and best practice, so that we consistently deliver the best service to our clients. It is also really important to us all personally that we expand our knowledge and stay curious.

However, this is challenging. The CPD scheme involves a commitment to hours of learning on top of serving our clients and it was quite right that we celebrated Jo and Nirvana’s success and the efforts they had put into this.

We have been reflecting on the importance of the CIPR, and this learning scheme. CPD provides us with the opportunity to constantly learn, develop, achieve new skill-sets and to effectively put theory into practice.

I asked Jo and Nirvana why they took part in continuous development and what they gained from it…

IMG_1319_HRNirvana says,

Never Stop Learning

We believe that it is vital to ‘never stop learning’ and, especially in PR and marketing, the landscape is forever changing and evolving. Whether it’s the latest social media updates, the emergence of digital marketing or the sudden rise of bloggers and influencers; there are always new developments, changes in legislation that impacts advertising protocol and best practice to perfect.


Jo talks about,

Empowering Employees IMG_1247_HR_edit

Having an outlet such as the CIPR, CIM or any other governing body with webinars, recommended readings and workshops, with the flexibility to learn at your own pace, and refer back to a topic or aspect, is beneficial in so many ways. It certainly helps boost staff moral as they feel empowered to learn, and it pushes them to be the best version of themselves, in an environment that nurtures and promotes continual learning and development.

Learn, Do, Review: Theory into Practice

Newest team member to brookscomm Nirvana also comments, “It’s fantastic to have the opportunity to be a member of the CIPR. I strive to be on top of PR and marketing trends and to have the ongoing educational support of CIPR, along with a strategic and forward-thinking manager and mentor to help with guidance and provide useful advice, is so refreshing. I learn best utilising a variety of approaches so I find the various methods of online learning, reading and then being able to construct, receive feedback on and then distribute press releases, for example, is incredibly useful.”

Joining the team last summer, Jo has found the combination of a manager who believes in investing in their people, together with the accessibility of the CIPR CPD programme, to be a great platform for development.  Jo says she learns best when supported and encouraged, and given the right tools and environment, results in knowledge gained being converted into useful practice.

I myself am a huge supporter of continuous learning and development. I have completed 12 years of the CPD scheme. It helped me achieve my PR and my Internal Communications Diplomas and gave me the confidence to become a Chartered Practitioner. The development of our team has always been an integral part of meeting our clients evolving needs over the years and ultimately to running a successful business. The learning and development of current and previous team members have significantly contributed to our 21 years of success. We are lucky to be part of the CIPR and to have access to the CPD scheme which makes this vital learning more varied and more accessible to all. So – be curious! – And as Nirvana says – never stop learning!

You can read my thoughts on CPD in the CIPR interview here.

Mandy

0 comments on “Why You Should Enter Awards”

Why You Should Enter Awards

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You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your clients or produced an exciting new product. But who will know about your great efforts unless you tell the world! Also, recent surveys have demonstrated that more than 80% of senior business people and more than 70% of consumers admit to being influenced by awards when buying products and services.

Brand Awareness

Fantastic results deserve recognition and that’s exactly why you should consider entering your company into awards in your sector.

Will it benefit you? Yes. Regardless of winning, just being shortlisted is great exposure for you and your brand.It’s also a chance to receive feedback on which to improve.

Endorsement

An award endorses your company’s service or product offering within your business community and demonstrates you as a leader in that sector, keeping you ahead of your competitors, which no doubt will boost sales and enquirers.

Media Attention

The excitement of winning, or even being shortlisted for an award, rewards your team’s efforts, improving morale, incentivising hard work and offers a great opportunity to capitalise on that accolade by drawing the media’s attention to your company.

And let’s face it, who doesn’t love winning?

However, there is a lot of background work to securing your place for an award.

In depth research into the competition entry, i.e. Best UK Tech Innovation, your competitors, judges and planning are essential components to being successful. Quality is paramount and therefore it’s important to be selective and realistic in choosing which awards to enter.Writing the entry requires hard work and skill, you need to really do your homework to impress the judges who are experts in their area. We’ll be elaborating on our Top Tips for entering awards so watch this space…

We have a proven track record with entering awards – contact us and we will be happy to detail how we have achieved this. Find out how we can help you raise your profile.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you receive the recognition you deserve and successfully enter awards that will boost your business. 

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com