When you see content from a new brand for the first time, you immediately form an opinion. Whether it be consciously or sub-consciously, it happens. This will then be swayed and moulded by every piece of content you see from then on, effecting buying behaviour, word of mouth, advertising and PR. If you feel strongly against a brand, you’ll probably voice your opinion, therefore, it’s key to always leave the best impression possible.
Throughout this blog we will be discussing the leading creative brands that stand out in their industry, who have created their own high-quality niche to be head and shoulders above the rest.
Apple
Apple is one of the best examples of what branding can do for a business. Every piece of content Apple creates is modern, stylish and more importantly, consistent. Think of an Apple advert; a stylish white background with a shining black iPhone jumping out of the background, but that’s not all. Apple take attention to detail to the next level. Immaculate packaging and high-quality materials make even the unboxing of a product feel like a treat.
All of these factors help to mould this classy, modern, sleek image of Apple, but they’ve backed it up by creating market leading products through being a step ahead of their competition in both product creation and marketing.
What we can take away from Apple is that the small things add up. Every bit of attention to detail results in a constantly impressive package, setting the bar for other tech competitors.
Dyson
Dyson could be described as the Apple of the home appliances industry. They’re a creative, innovative company that’s constantly coming up with new cordless and bladeless products. They take a product as simple as a fan and asks themselves how they can change things like no one has ever done before. They then produce a product that has no blades and is simply a metal oblong that shoots out cold air. It’s incredible, but the fact that they do this on a consistent and regular basis is what really matters. Therefore, Dyson have branded themselves as the most creative, high end manufacturer of house hold electronics. So much so that instead of saying hoover, a lot of people will refer to theirs as “My Dyson”. Just like Apple where able to accomplish with the “iPhone”, It wasn’t a phone, but an iPhone.
Bang and Olufsen
Bang and Olufsen (initialised as B&O) is the pinnacle of high end stereo equipment. They’re in their own class along with Bose, Sony & Sennheiser. B&O are also famously known for their punchy price tags which in turn can be associated to their sense of superior quality and design.
B&O follow Apple in terms of their branding, they use lots of whites & greys and have their products as the centre of attention, usually in some sort of luxurious setting. The consistency with which they’ve done so has led to the company being regarded as one of the most luxurious and sought-after options in a crowded market. How has their luxurious branding and marketing helped them? It helped cement their brand as a high-end/high cost market leader for home audio products, which meant that anyone in the market for such items would take them into consideration. The reputation and aesthetic of the brand acts as a selling point for the hefty price.
By now you’ve probably realised that we’ve used the term ‘consistent’ a fair few times. Well, that’s exactly what good branding is; consistent use of the same principles across your whole business.
Using the same styles, fonts, colours, and images all combine into one package. If your brand image keeps changing these factors, then a solid image will never be cemented in a consumer’s mind. A fortune will also be spent on design and advertising, meaning the more changes you make, the more confused consumers you’ll have.
Strong branding principles that challenged the traditional status quo and created a firm brand identity in their consumers mind. All three of these brands have also mastered the art of simplicity. Your branding can be more effective if its simple. The message is put across effectively and the images are clear and of a high-quality.
At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or call us on 01483 537 890.
Follow us: Twitter @PRexpertsUK Linkedin: brookscomm Facebook: brookscomm Website: www.brookscomm.com
Recent news has been dominated by stories which highlight the questionable tactics of some companies, in covertly harvesting user data from social media channels which informs their approach, enables them to target their communications based on profiling and, ultimately, influences opinion.
