Looking for a career in PR & Digital Marketing? Our current Junior PR and Marketing Expert Aaron Jackson discusses how a placement with brookscomm has benefited him.
A foot on the career ladder
Often, when I tell people that I’m studying a degree in Media Studies with Film Studies, questions are raised about the employability that accompanies this type of qualification. The connotations with subjects associated with ‘the arts’ are that opportunities following graduation are few and far between thanks to the extremely competitive nature of the industry.
While it may be true that the bright lights of Hollywood are reserved for that select few, studying media equips you with a broad range of skills that can be applied to a number of professional disciplines.
I was introduced to brookscomm through the online recruitment portal that University of Surrey has in place to help students secure a placement in fulfilment of a ‘sandwich’ course (3 years study, 1-year work placement).
The role brookscomm offered was that of a Junior PR and Marketing Executive. A handful of the modules that I had studied covered areas of marketing directly, but PR was more or less uncharted territory from an academic perspective. However, having dabbled in music journalism for the last couple of years, I had been working with PR agencies to some degree.
What attracted me particularly to the role that brookscomm were advertising was the opportunity to dip my toe into not one, but two areas of knowledge that I had a prior interest in. The marketing element would allow me to break away from a lecture theatre and put theory into practice. The PR element would afford me invaluable insight into a world that I had to thank for affording me so many fantastic opportunities as a music journalist.
Moreover, I recognised the role as a rare chance to take another step on the career ladder. As I mentioned, I was already recognising how competitive the media industry is – particularly for students fresh out of university with very little experience.
Research “show(s) that almost two thirds (69%) of hiring employers believe experience is the most important asset when recruiting with 72% of employers also admitting that too much emphasis is placed on qualifications and not enough on experience”.
Now, with nearly a year of experience as an industry professional at brookscomm, I feel well equipped to finish my degree and have a go at that ‘real life’ thing that my parents kept going on about…
The importance of integrated approach
One of the most crucial lessons from this placement that I will take away with me is how important it is for companies to manage their communications with an integrated approach.
In an industry that moves as fast as this one, it’s not enough to focus attention on PR or marketing. The average consumer won’t be thinking about a brand in terms of PR, marketing or social media – they will recognise a brand and their message as one whole entity.
The different areas that contribute to a company’s communication strategy will naturally overlap and cross over into one another to produce the message received by the customer. In light of this, communication professionals should be observing a brand’s messaging strategy through the same lens as a consumer would.
In practice, this involves being flexible and adopting a skillset that spans across the likes of social media, PR, traditional marketing and digital marketing. It has been a massive learning curve to become familiar with all of these variables and, as is often the case, it has taken a bit of time to comfortably work with this mindset.
However, the induction process at brookscomm ensured that, from the start of my placement, I was given a wealth of knowledge and resources with which I could get to grips with this industry.
Within the space of a week, I was contributing to crucial work in the office and was already beginning to feel like an important member of the team. At the point of writing this, I can confidently say that brookscomm has helped me reach a professional standard that has allowed me to work in a way that is integral to the team’s day to day success.
Now is your time
At brookscomm, I have learned things that books could have never taught me. If you’re keen to learn what it takes to work in a professional environment and further progress yourself towards being a top candidate for your dream job in the media industry, then look no further than a work placement.
Our MD Mandy Brooks says: “The placements we offer bring young energy into the office, which is a great way to share experience, generate new ideas and keep the business fresh and exciting. With the original founders, myself and Chaz, still an integral part of the company, we have established a wide and diverse, knowledgeable, productive results-based team. Each team member is hugely valued and in turn adds particular value to brookscomm.”
At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated communications strategy. We can help you boost your business, email hello@brookscomm.com or call us on 01483 537 890.
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