A big thank you to Media 10 Ltd for inviting us to the VIP PR preview of the Ideal Home Show 2025 at Olympia London. With the doors now open to the public, we’re sharing our takeaways from this year’s show — and why it’s so relevant to the world of consumer tech PR.
Mwamba Malama and Jo McKenzie from the brookscomm team got a first look at the show’s standout exhibits, including exciting smart home technology, sustainability-led designs, and yes — a surprise celebrity moment with actress and presenter Lesley Joseph (photo proof was, of course, secured!).
Smart home technology: from trend to everyday essential
As a PR agency working with a range of consumer technology brands, it was fantastic to see one of our clients’ innovations featured in the smart home exhibition. These products are no longer niche — they’re rapidly becoming standard in UK homes.
The Ideal Home Show offered a clear sign of this shift. From AI-powered appliances and voice-activated lighting to smart heating systems and integrated home security, the future of connected living is here.
According to Statista, the UK smart home market is expected to reach £10.8 billion by 2026, with nearly half of all UK homes predicted to have at least one smart device. The exhibition reflected this boom, with crowds drawn to demonstrations of how smart products can improve convenience, save energy, and enhance everyday life.
Sustainability and energy efficiency in the spotlight
Alongside cutting-edge technology, a strong theme at this year’s show was sustainable living. From energy-saving gadgets to eco-friendly building materials and solar solutions, it’s clear that consumers are looking for products that combine performance with lower environmental impact.
This aligns with what we’re hearing in media circles — journalists and editors are keen for stories about innovation that supports greener living. The brands that can show genuine environmental benefit alongside usability are the ones getting attention.
As PR specialists with close connections to tech and lifestyle journalists, we’re constantly tracking what resonates in the media. Events like the Ideal Home Show are invaluable for spotting those trends early.
Why events like this matter for PR
With over 600 exhibitors and 200,000+ annual visitors, the Ideal Home Show, which takes place between 21st March and 6th April this year, remains one of the UK’s leading showcases for home and lifestyle innovation. For us, it’s a brilliant opportunity to:
- connect with journalists and media contacts
- support our clients’ product launches and brand presence
- stay ahead of emerging consumer and tech trends
And yes, it’s also a chance to enjoy the buzz of a live event — and maybe meet the odd celebrity.
Final thoughts
This year’s Ideal Home Show confirmed what we’re seeing across the board: smart home technology is going mainstream, and sustainability is no longer optional — it’s expected.
At brookscomm, we help consumer tech brands stand out in this fast-moving space. Whether it’s launching a product, securing media coverage, or shaping your brand story, our team is here to help.
If you’re ready to raise your profile in the UK tech and lifestyle media, get in touch. We’d love to hear your story.
