Strategic Services
What We Do > Strategic Services > Other Strategic Services
Brand Identity
We help you to develop a strong brand identity for your business by understanding your unique value proposition (UVP) and your target markets, identifying target audiences and developing key messaging.
We assist in creating brand guidelines and positioning strategies to differentiate your business from competitors, while ensuring that your marketing and PR activity aligns with your vision and values.
We research and undertake test campaigns to further understand your target stakeholders, their needs and challenges and how you solve their problems. We research your key channels and further develop enhanced messaging that reaches and resonates with target stakeholders, encouraging them to become your business investors, customers, employees and advocates. We can work with you on a monthly retainer basis or on a fixed price or project basis. We provide clear costings and agree deliverables with you.
Digital Advertising Strategy
We devise, manage, implement and measure digital advertising campaigns that align with your business goals and customer requirements.
We identify online resources including search engine marketing (SEM), display ads, social media ads and remarketing that help brands to reach and engage with their target audiences.
We manage budgets and use a test and iterate approach to achieve campaign objectives, based on live reporting analysis, to help make better decisions. This enables greater scale and enhanced efficiency.
We have extensive experience in managing ongoing high budget online campaigns for clients that deliver profitable sales. He and the team are well-versed with the online advertising capabilities of Amazon, Google, LinkedIn, Facebook, Instagram and Twitter. An organisation’s online goals can vary, be it direct sales of products, lead generation, video views or event sign ups, but in each instance, we consistently devise and implement online campaigns that successfully deliver the desired results. We use an integrated approach where consistent messaging and branding is applied throughout the customers online journey. Even though a consumer may transition from on online platform to another, we make sure they experience a consistent online journey that boosts the likelihood of a conversion or sale at the end of the process.
key stats
key stats
awareness, enhance reputations and generate sales for brands.
Of providing strategic PR
and Marketing consultancy
to B2B and B2C
companies.
UK SME owners in the UK
admit they lack strategic
marketing expertise.
Experience per brookscomm
practitioner in PR
and marketing.
Of UK companies believe that
strategic marketing consulting
services contribute to
improved ROI.
Related Case Studies
Related Case Studies
Blink, a US company at the forefront of smart home security technology, required an integrated agency with Amazon marketing experience to launch and establish the brand in the UK before expanding into other European markets.
Meaco, a UK air treatment appliance brand was looking for a PR agency to raise consumer awareness of its dehumidifier products to boost direct and retail partner sales channels.
AVer Information, a leading global technology solution manufacturer of video conferencing hardware for education and business, needed to increase its profile to gain market share in the UK and Germany.
advice & thought leadership
Advice & Thought Leadership
Advice & Thought Leadership
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