Insights
One size does not fit all, especially when making the decision on which PR and marketing agency to choose. With an abundance of agencies, both big and boutique available, catering
With over 20 years’ experience as an agency leader Mandy Brooks has built brookscomm from the ground up, gaining a wealth of knowledge on how having high standards within your
Businesses invest a huge amount of capital on manufacturing, shipping, and research & development but often overlook marketing. Marketing is at its most powerful when it is integrated. Consolidating your
Business leaders and sales and marketing professionals are often incredibly busy, short of time and are looking for quick ways to generate leads. For many of our customers this is their
Unlike Marketing or Advertising, which have clear, measurable ‘tick-box’ outputs and results, PR is considered by many as ‘fluffy’. A common misconception is that it’s difficult to quantify and thus
Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we have compiled the ultimate jargon
Good press releases are worth their weight in gold and are solid components of your PR and Marketing armoury. Professional press releases need to be concise, interesting, thought provoking, and,
Social media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many
In today's busy workplace people don't like being "sold to" and resent being bombarded with emails and intrusive phone calls. Successful businesses are using a new approach to reach new customers. An approach that combines the latest proven PR & Marketing tactics to reach, inform and educate your target audience about how your business solves their challenges.
No More Stuffing Envelopes! PR isn’t what it used to be. Traditional PR and its methods are still relevant, print is still in high demand, along with favorable reviews and
Technology is always evolving and the latest innovation, ‘Voice Search’ is gathering momentum, with the big players being Amazon’s Alexa, Microsoft’s Cortana, Ok Google and Apple’s Siri at the forefront.
Technology systems are an integral part of modern business life, providing us with constant, useful data, however data needs proper analysis and interpretation to be reliable and useable. The best
When you see content from a new brand for the first time, you immediately form an opinion. Whether it be consciously or sub-consciously, it happens. This will then be swayed
On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
By Barney Packer, Digital Marketing and Public Relations Intern When they were just 18, young entrepreneurs from New Zealand, Jamie Beaton and Sharndre Kushor set up their first business venture
In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime members only and holding the
