Business leaders and sales and marketing professionals are often incredibly busy, short of time and are looking for quick ways to generate leads.
For many of our customers this is their primary business objective and knowing where to apply your time and resource when you are in this situation is difficult, especially if you have to prove a rapid return on investment.
How PR delivers leads
Lead generation is made quicker and easier when a good reputation goes before you. Effective PR communicates a positive impression of you and builds customer confidence in your business and your products and services.
Quality PR enables you to reach potential customers by non-invasive means, who will convert much faster if they are reassured of your reputation.
Here are three quick and effective PR tactics that you can quickly implement to generate leads:
- Draw up a simple connection map. Put yourself in the middle and then map out around you, your top 4 best potential known future customers and your top 4 best potential vocal supporters. Make a point of contacting each one individually and personally, explaining clearly why they should buy your product or service or why they should recommend you.
- Establish your business on social media. According to a recent report detailed by Forbes social media is now the number one driver of website referral traffic. Social media generates 40% of overall traffic to B2B websites. Set up your profiles, then tweet and post content which informs and educates people. Demonstrate your industry domain expertise and how your company solves customer challenges.
- Draw up a media distribution list. Identify the websites, publications and newspapers that your target market are likely to read and interact with. Then, find out the authors, bloggers and journalists responsible for writing content. Follow them through your social media platforms and try to engage with them to draw their attention to your business’s unique selling proposition. Establishing relationships with these people will increase the likelihood that they will produce and publish content about your business, generating awareness and leads.
At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and Digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or Call us now on 01483 537 890 to discuss how we could quickly help you generate more leads
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