In today’s busy workplace people don’t like being “sold to” and resent being bombarded with emails and intrusive phone calls.
Successful businesses are using a new approach to reach new customers. An approach that combines the latest proven PR & Marketing tactics to reach, inform and educate your target audience about how your business solves their challenges.
Find out about the difference between old and new style lead generation tactics with our handy comparison infographic:
You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your clients or produced an exciting new product. But who will know about your great efforts unless you tell the world! Also, recent surveys have demonstrated that more than 80% of senior business people and more than 70% of consumers admit to being influenced by awards when buying products and services.
Fantastic results deserve recognition and that’s exactly why you should consider entering your company into awards in your sector.
Will it benefit you? Yes. Regardless of winning, just being shortlisted is great exposure for you and your brand.It’s also a chance to receive feedback on which to improve.
An award endorses your company’s service or product offering within your business community and demonstrates you as a leader in that sector, keeping you ahead of your competitors, which no doubt will boost sales and enquirers.
The excitement of winning, or even being shortlisted for an award, rewards your team’s efforts, improving morale, incentivising hard work and offers a great opportunity to capitalise on that accolade by drawing the media’s attention to your company.
And let’s face it, who doesn’t love winning?
However, there is a lot of background work to securing your place for an award.
In depth research into the competition entry, i.e. Best UK Tech Innovation, your competitors, judges and planning are essential components to being successful. Quality is paramount and therefore it’s important to be selective and realistic in choosing which awards to enter.Writing the entry requires hard work and skill, you need to really do your homework to impress the judges who are experts in their area. We’ll be elaborating on our Top Tips for entering awards so watch this space…
We have a proven track record with entering awards – contact us and we will be happy to detail how we have achieved this. Find out how we can help you raise your profile.
Call us on 01483 537890 or, alternatively, email us firstname.lastname@example.org and we can help you receive the recognition you deserve and successfully enter awards that will boost your business.
Social media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many benefits. In fact, the possibilities are endless. Google aside, Facebook accounts for approx. 40% of website referral traffic.
Social media presents the opportunity to engage with your target audience, potential clients, easily become a thought leader in your sector and cross promote content. With 90% of businesses attributing increased brand exposure, and over half reporting improved sales just from social media, you should seriously consider optimising to reap the rewards.
Arguably, the most attractive aspect of social media is that it’s free! However, the consistency and regularity of posts is vital and an active social media presence is great for your business.
So, here’s why you should outsource your social media…
Although social media is a great tool for promotion, being perceived as too overtly salesy can do more damage than good. Therefore, it is imperative first and foremost to establish a genuine connection, listening and conversing with a human, empathic voice. Anyone can buy 1000 followers, but just as in real life, relationships aren’t built overnight and a loyal customer base evolves over time.
Quality, Consistency & increased ROI:
The best results are achieved by curating clever content which resonates with and benefits your target audience, in addition to joining in and responding to key trends and customer queries. A combination of commentary by a brand, mixed with agency input ensures the best of both worlds. An agency can organise and schedule PR and marketing activities to seamlessly align with social media efforts, generating an integrated campaign to achieve greater return on investment. Since content creation alone can take as much as 18.5% of the day, it’s worth outsourcing these activities, allowing more time to be spent on other areas of a business.
Creating a social media account might appear to be free, but. in doing so the platform uses your profile and demographic information as currency. These social media platforms offer sophisticated segmentation tools enabling users to advertise, for a fee, to whoever fits the profile of their target customer. Additionally, the reporting features offer a wealth of metrics such as engagement, click-through rates etc. which provide valuable insight. Knowing how to set up advertising campaigns, how much to spend, which adverts work best and how to convert clicks into sales requires in-depth experience. When utilised correctly such strategies can be highly cost-effective in meeting sales and marketing strategies.
It’s a fast-paced world, especially in social media, so it’s paramount to have a team who really know their stuff, from the latest Twitter updates to knowing which social media platform is right for your target audience. There’s no need to stress about self-teaching yourself the basics. Instead, leave it in the safe hands of an agency who can easily and effectiveness understand your goals, implement a blend of organic and scheduled tweets to grow your following, engage your audience and report back with key performance indicators.
So, what are you waiting for? Find out how you can benefit from outsourcing your social media right now.
Call us on 01483 537890 or, alternatively, email us email@example.com and we can help you engage with your target audience successfully using Social Media.
Looking back, 2016 was a very eventful year for many different reasons. We witnessed PR moments from the likes of Jeremy Corbyn and Virgin Trains, Brangelina’s clever PR tactics, the exploding Samsung Galaxy saga, and of course, Brexit & Trump’s victory.
So, what will be in store for PR in 2017? Read on for our predictions…
1: Bloggers, vloggers & peer-to-peer reviews will become more influential
Forget multi-million-pound celebrity endorsements, consumers now favour and are more likely to be influenced by someone who is more relatable. Therefore, in 2017 there needs to be a focus on promoting reviews from bloggers, vloggers and your everyday consumer, as big ad campaigns and celebrity endorsements no longer resonate as much with consumers.
2: Tech PR growth will outstrip the rest of the industry
A report from last month’s PRCA PR & Comms Council meeting detailed a downturn in fees and activities in the corporate, financial, consumer and industrial PR sectors. But, that the healthcare and tech PR sectors are bucking this trend with some agencies reporting 30% growth in 2016 and forecasting up to 50% growth in 2017. This trend is evident by the record number of exhibitors and visitors to the CES show. In the healthcare sector, technological innovation is driving growth alongside US and UK Government initiatives to improve public sector cyber security.
3: PR professionals will need a broader range of skills
Good writing and communication skills are still fundamental attributes to anyone wishing to pursue a career in PR. However, the proliferation of social media demands that PR professionals need to adopt a range of content, publishing, design, and analytical skills and become familiar with a variety of digital tools. In addition, with clients expecting a more strategic service in 2017, it’s vital for PR professionals to have good business acumen.
4: PR will become more measurable & more integrated
The increasingly wide range of digital media platforms available to PR professionals will provide greater insight into the effectiveness of their activities. This is making PR just as measurable and accountable as sales and advertising activities.
By measuring each disciplines results, enlightened clients can see what works, what doesn’t and where a blend of integrated activities more often than not will lead to best results.
What do you think will be the trends to watch out for in 2017?
Did you know that one in three PCs running Windows software are infected with malicious software and that one million new forms of virus and malware are created every week?
Computer malware robs your laptop/PC of its resources, causing it to become slow and unresponsive. Viruses are easily automatically installed on your laptop/PC by downloading free software or opening innocuous looking email attachments. Once malicious software gets into Windows it can be impossible to remove with anti-virus software while Windows is running.
brookscomm client FixMeStick has come up with a solution which tackles and removes viruses and malware, including ransomware. The FixMeStick plugs into your PC via a USB port and proceeds to scan and remove all forms of malicious software – reaching the infections that anti-virus programs cannot, and removing malware inadvertently downloaded by a user. It uses three main anti-virus engines, automatically stays up-to-date against the latest viruses and doesn’t need any passwords or software installation to do its work.
Win your Fixmestick!
We are giving away a brand new Fixmestick on behalf our client, which can be used on 3 PC’s for 1 year. Worth £59.99, all you need to do to enter this prize draw is, to find us on Twitter, follow @FixMeStick & @PRexpertsUK and re-tweet – Good Luck!
The competition is open between 15th and 21st December, entrants must reside in the UK. We will pick a random winner and notify them via Twitter on 22nd December. The Fixmestick will be posted to them via recorded delivery on 22nd December. For full competition terms and conditions click here.
Read the latest reviews of Fixmestick here and here.