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Icebar launch event of Blink XT

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Founded by M.I.T graduates in 2009, Blink has grown from strength to strength since its kick-starter crowdfunding campaign, creating an innovative range of indoor and outdoor home security and monitoring systems. The firm is scheduled to ship it’s millionth product in January 2018.

Blink provides a watchful eye and 1-click connection to a user’s home through a smartphone app. It is stylish, wireless, easy to set up and uses HD video technology, with motion and temperature sensors. When Blink detects motion, it immediately sends a push notification alert and an HD quality video to the user’s smartphone. The system can be set/disarmed remotely, with live video accessible anytime, from anywhere.

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Blink XT UK Launch

The much-anticipated Blink XT outdoor cameras were launched as a direct response to consumer demand. Building on the success of last year’s UK indoor camera launch event held at the Ivy by brookscomm, Blink asked the agency to launch this new model.

The latest Blink XT outdoor camera can be operated at temperatures down to -25 degrees Celsius,  and therefore was suitably held at London’s super cool, below zero, Icebar.

Influential technology journalists, bloggers and industry influencers were in attendance. The Icebar cocktails were flowing alongside a presentation and demonstration. The Blink logo Ice Sculpture provided a centrepiece talking point.

 

Blink Paris Launch

A media event was also held in Paris to launch Blink into France. Arranged by brookscomm’s partner agency, the launch was held in the Prizoners escape game live venue, providing both a mysterious and fun atmosphere. The venue allowed influencers to network, socialise and enjoy Blink’s presentation. All whilst surrounded by typical Paris style caves of the escape game. It was dead cool.

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You can read the full UK press release here.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated communications strategy. We can help you boost your business, email hello@brookscomm.com or call us on 01483 537 890. 

Twitter @PRexpertsUK  Linkedin: brookscomm  Facebook:brookscomm Website: www.brookscomm.com

 

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Intern Life At brookscomm!

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Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all…

My time at brookscomm

As I’m a politics undergraduate, I am frequently asked “So, do you want to be an MP then?”. Whilst I absolutely love studying politics, a career in that field is not my calling!

However, it has influenced my preferred career path. Politics weaves its way into many disciplines, the world of Marketing and PR being one of them. After learning how imperative aspects such as branding, marketing and public relations are to political parties, I became intrigued in the workings, and found myself researching Marketing and PR career options.

Having established a keen interest in Marketing and PR, I decided the next step was to secure some real-life exposure, and the best way to do this was through a summer internship. My research led me to brookscomm, an integrated PR and digital marketing agency. After exploring what brookscomm has to offer and their work in action I quickly realised that this company was a leader in Surrey in the field of Marketing and PR, and this was where I wanted to kick-start my career.

After a great phone call with the Head of Operations Jo McKenzie, I was invited in to the brookscomm offices, to discuss my aims and what I could gain from the role. I was given a fantastic overview of the busy workings of brookscomm by Head of Marketing Michael Bull and Senior Marketing and PR Account Executive Nirvana Wright, and I walked away full of excitement to start my summer internship!

First Day at brookscomm

From the first day, I was made to feel incredibly welcome by all the team, and the friendly, productive atmosphere of the brookscomm office was a pleasure to work in. Even after the first few hours of being at brookscomm I felt like I had learned a lot, which was a great sign!

I thoroughly enjoyed all daily activities, finding each task rewarding and insightful. Nirvana taught me a great deal about social media management and creative content creation, and after being given some top tips I found myself creating engaging blogs, tweets and Facebook posts for clients! Additionally, Nirvana showed me the ropes on sourcing and pitching to journalists using a media database.

Putting into practise PR, Digital Marketing & Social Media

Senior PR Account Manager Alison Scarrott talked me through composing and sending effective press releases to journalists, which was very interesting and an area of PR I was keen on learning more about and Ali certainly taught me a lot!

Michael, a marketing expert, gave me a fantastic insight into digital marketing, learning about SEO, Facebook targeting ads and how to use e-mail marketing tools. Michael was more than happy to answer my (many) questions, and the exposure I gained has given me a solid grounding in digital marketing.

My other daily activities included searching for press coverage of clients, sourcing new business leads and opportunities through LinkedIn, as well as working around the areas of Marketing and PR Alison, Nirvana and Michael had taught me.

I enjoyed all the tasks I was set by the team and was made to feel I was genuinely contributing towards the business, which is very rewarding!

brookscomm Culture and Ethos

brookscomm is a fantastic place to gain valuable experience in Marketing and PR, and I am very grateful to the team for giving me the chance to broaden my skillset, learn valuable aspects of the Marketing and PR discipline and develop a stronger work ethic. The organisation of brookscomm was flawless, and the effort and care they dedicate to their clients was truly inspiring.

Following the internship, I feel I am ready for the Marketing and PR industry after graduation, brookscomm has given me a firm foundation and deeper understanding of the discipline. One day in the future when I am a successful Marketing and PR Director (can’t fault my ambition!), I will look back at my time at brookscomm as a key stepping stone.

We absolutely loved having Calum as our intern!

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and Digital marketing strategy. We can help you boost your business. Email hello@brookscomm.com or call us on 01483 537 890. 

Twitter @PRexpertsUK  Linkedin: brookscomm  Facebook:brookscomm Website: www.brookscomm.com

 

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Celebrating International Women’s Day with two successful brookscomm women

 

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Congratulations on CPD success to Jo and Nirvana!

After what they describe as a whirlwind few months, Jo and Nirvana have successfully completed the Chartered Institute of Public Relations continuous development scheme, or, CIPR CPD scheme as it is better known, and achieved 60 CPD points each! With technology innovations impacting the business world, PR and Marketing is constantly evolving as a service. Therefore, it is vitally important that we keep up to date with new thinking and best practice, so that we consistently deliver the best service to our clients. It is also really important to us all personally that we expand our knowledge and stay curious.

However, this is challenging. The CPD scheme involves a commitment to hours of learning on top of serving our clients and it was quite right that we celebrated Jo and Nirvana’s success and the efforts they had put into this.

We have been reflecting on the importance of the CIPR, and this learning scheme. CPD provides us with the opportunity to constantly learn, develop, achieve new skill-sets and to effectively put theory into practice.

I asked Jo and Nirvana why they took part in continuous development and what they gained from it…

IMG_1319_HRNirvana says,

Never Stop Learning

We believe that it is vital to ‘never stop learning’ and, especially in PR and marketing, the landscape is forever changing and evolving. Whether it’s the latest social media updates, the emergence of digital marketing or the sudden rise of bloggers and influencers; there are always new developments, changes in legislation that impacts advertising protocol and best practice to perfect.


Jo talks about,

Empowering Employees IMG_1247_HR_edit

Having an outlet such as the CIPR, CIM or any other governing body with webinars, recommended readings and workshops, with the flexibility to learn at your own pace, and refer back to a topic or aspect, is beneficial in so many ways. It certainly helps boost staff moral as they feel empowered to learn, and it pushes them to be the best version of themselves, in an environment that nurtures and promotes continual learning and development.

Learn, Do, Review: Theory into Practice

Newest team member to brookscomm Nirvana also comments, “It’s fantastic to have the opportunity to be a member of the CIPR. I strive to be on top of PR and marketing trends and to have the ongoing educational support of CIPR, along with a strategic and forward-thinking manager and mentor to help with guidance and provide useful advice, is so refreshing. I learn best utilising a variety of approaches so I find the various methods of online learning, reading and then being able to construct, receive feedback on and then distribute press releases, for example, is incredibly useful.”

Joining the team last summer, Jo has found the combination of a manager who believes in investing in their people, together with the accessibility of the CIPR CPD programme, to be a great platform for development.  Jo says she learns best when supported and encouraged, and given the right tools and environment, results in knowledge gained being converted into useful practice.

I myself am a huge supporter of continuous learning and development. I have completed 12 years of the CPD scheme. It helped me achieve my PR and my Internal Communications Diplomas and gave me the confidence to become a Chartered Practitioner. The development of our team has always been an integral part of meeting our clients evolving needs over the years and ultimately to running a successful business. The learning and development of current and previous team members have significantly contributed to our 21 years of success. We are lucky to be part of the CIPR and to have access to the CPD scheme which makes this vital learning more varied and more accessible to all. So – be curious! – And as Nirvana says – never stop learning!

You can read my thoughts on CPD in the CIPR interview here.

Mandy

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Blink and you won’t miss it!

Blink branded items next to Xmas tree

On a chilly November morning, a selection of top IT and Tech journalists braved the elements to join us at the UK launch event for the Blink Home Security & Monitoring system.

Held in the private dining room at the prestigious Ivy restaurant in London, brookscomm’s Media Director, Chaz Brooks welcomed the guests and introduced Blink’s executives. Supported with Blink branded promotional merchandise and press sample products, the scene was set for the Blink team to present an overview of how the company has rapidly grown to become a leading provider of Home Security & Monitoring Technology.

Effective and affordable piece of mind

Blink Home Security cameraThey detailed why many homeowners are put off from buying security systems due to the perception that they are expensive, require specialist installation involving drilling and unsightly cables.  Blink is helping consumers to overcome these challenges with a competitively priced, wireless system.

There was a live product demonstration, showing the journalists and guests how versatile and user-friendly the system is. The Blink executives went on to detail its key features:

  • HD video capture with built-in motion detector; when motion detector is triggered, the cameras will send an alert to your smart phone and record a short clip of the event to the cloud
  • Totally wire-free; powered by 2 AA Lithium batteries (included) and data is sent over Wi-Fi
  • Simple self-install in minutes; easy control with the included iOS & Android apps
  • Check back in on any Blink camera in real-time with “Live View” streaming mode
  • No monthly fees or service contract!

Blink team demonstrate the system
A Q&A session followed the presentation with a very pleasant lunch, as befitting the Ivy, rounding off the day’s activities.

The Blink systems are now available to buy at the Amazon UK store, to find out more about Blink, read the UK launch press release or visit: www.blinkforhome.co.uk

 

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Marketing and PR Excellence 2014: Coverage in the Guardian

“Rapid technological and social changes in the market mean everyone can to a certain degree ‘do their own PR’ using cost-effective tools”

Mandy Brooks recently contributed to the Guardian for their Small Business Showcase series.

Over the past eighteen months, we’ve diversified from providing just pure PR to offering marketing workshops. This was in response to rapid technological and social changes in the market which meant that everyone can – to a certain degree – “do their own PR” using cost-effective tools.

We also invested in specialist marketing skills through training. Our new focus has brought four benefits.

  • Firstly, new streams of revenue for us (new clients and add-on services).
  • Secondly, the context and means to help and guide potential clients with a taster project, which reveals aspects of their organisation and opportunities in the market which they had not considered before. They can count on us for ongoing consultancy and/or provide a cost effective competent ‘outsourced’ marketing department.
  • Thirdly, for clients that have undertaken PR/marketing and communications workshops, we deliver a swifter, wider and more lasting ROI. Their stories are also richer on an emotional and rational level, which creates content that engages.
  • Fourthly, there is an important relationship-building element whereby we really get to engage with the clients, and understand their hopes, dreams and customers. They also get to understand us – and this is a great basis for a productive working collaboration with a client. It is also one which facilitates the opportunity to deliver excellent customer service, increases the likelihood of referrals and testimonials, and is the basis for customer loyalty.

Source: The Guardian: http://www.theguardian.com/small-business-network/2014/nov/06/showcase-marketing-pr-chaz-brooks-communications