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When average is awesome

AWB Gig Review Ronnie Scotts LondonAs if I don’t write enough at brookscomm I have taken up a hobby of writing music gig reviews.

My latest one appeared online yesterday: Review of Average White Band at Ronnie Scotts

This one was a particularly special night, I am lucky enough to know one of the band members, and he kindly invited us to the gig. And that’s BEFORE he knew I would write a review!

AVERAGE WHITE BAND, RONNIE SCOTT’S, LONDON 14/07/16

Let’s go round again. The good times rolled at Ronnie’s as an expanded and rejuvenated average white band had the punters on their feet ….

The walk on music to which the Average White Band took the stage was “Let The Good Times Roll” by Ray Charles. And the good times certainly did roll.

The two original AWB members, Alan Gorrie and Onnie McIntyre have rejuvenated the band, recently enlarging the group from a five-piece to a seven-piece outfit. The sound is bigger and funkier, with additions Rob Aries on keyboards and Cliff Lyons on alto sax joining the uber cool Fred “Freddy V” Vigor on tenor sax and the accomplished Rocky Bryant on drums. The line-up is completed by the super talented Brent Carter on vocals.

The founding duo were in fine form, relaxed and in good humour with Gorrie excelling on vocals and bass. Kicking off with “I Just Can’t Give You Up” McIntryre, the much-imitated driving rhythm force behind the band’s distinctive style, hit the groove immediately, providing the heartbeat of the band. Gorrie said the group was going to get through “as much history as we can” and that’s precisely what the audience had come to see — a big slice of soul history.

Classic after classic ensued. Standout tracks included “A Love Of Your Own”, Cliff Lyons with an inspired alto sax solo, the Bobby Womack-inspired “When Will You Be Mine” and “Atlantic Avenue” both from the “Feel No Fret” album.

The very much not Average White Band is alive and kicking. The secret of the group’s longevity is McIntyre and Gorrie surrounding themselves with quality musicians, faithfully reproducing the classic AWB sound, but with room for individuality and improvisation.

Halfway through the gig and “Work To Do” brought half the audience to its feet. By the encore of “Let’s Go Round Again” and “Pick Up The Pieces” virtually all were up and grooving with arms in the air. As one Ronnie’s regular remarked on leaving “I’ve never see Ronnie’s rock like that before”.

AWB Gig Review Ronnie Scotts

AWB Gig Review Chaz Brooks

 

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Diary of a PR newbie

Joe RamseyI’m currently studying for a career in Marketing and recently spent some time with the team at brookscomm team to learn about what goes on at a busy PR and Marketing agency. Here’s my account:

Wednesday 27/08/2016

On arrival at brookscomm I was greeted by the team, they instantly made me feel welcome and comfortable amongst them. I was firstly taken for an introduction chat where Mandy gave me an overview on PR and the objectives of the business. This was very helpful as it meant I was able to get some background on the company I was working for. After Mandy had finished, Jo then took over and spoke in more detail about how the office is run, she also informed me of the tasks I would be carrying out.

Digital marketing

Mike was next to approach me, he specialises in digital marketing which is one of my personal interests. He took me through various slideshows on personas and how PR is properly used for B2B. I found this very informative and beneficial. Mike is a very good communicator and is able to give you the relevant information whilst making you think and analyse for yourself.

The other member of the team is Ali who I worked with later in the day.

My first task was to do some research into blood doping for one of the clients, this was very difficult due to the variances in this subject however I was helped by Mike who was able to direct me correctly.

Team work

A team meeting was then called, the whole team gathered to discuss the position of their clients and their objectives for the coming days. I sat in on this session, it gave me an insight into how a PR businesses makes decisions and handles its clients. This meeting was positive throughout and each member of the team looked for my input which made me feel comfortable and able to contribute where appropriate.
After lunch I went back to work with Mike on the new website design. I analysed the website and then did similar for competitors, this exercise allowed brookscomm to get a new opinion on its website and what may be beneficial to change or maintain.

I concluded the day by working with Ali. She walked me though the process of getting a press release published, she also outlined the benefits of doing this for both the brand involved and brookscomm. She involved me in the process which was fantastic as I was able to see the theory behind it then get involved in the practical element of the press release, this gave me the tools to write my own press release.

Thursday 28/07/16

My day started by drafting a press release on one of Brookscomm’s clients. I did some research into the product, made some notes, and looked at similar products and their press releases. This research allowed me to have an in depth knowledge of the product and then write a press release. This took me the whole of the morning to complete. After lunch I sat down with Chaz Brooks who gave me feedback on my work, He was able to point out what was done well and how I would improve next time. This was helpful because I was able to see which aspects of my work needed altering.

Using Social Media

My next task was to compose some specific tweets about the business re-branding. Mandy sat down with me and communicated what she wanted to see being tweeted. This was a relatively simple task for me as I am a keen user of Twitter and other social media. The only thing I struggled with on this task is using appropriate language to reach my target audience.

Summary

Overall my experience with brookscomm was brilliant, they offer a highly professional working environment whilst making all the staff welcome and comfortable. brookscomm is an open forum for new and existing ideas to be considered and implemented. Everyone that works for brookscomm is clearly very well trained and believe in what they are working for, this means their personal and business goals complement each other and become easily reached through hard work. I am very thankful to be given the opportunity to work for brookscomm and its staff, I believe I have learnt skills and techniques that will benefit me immediately and later in life.

I’d like to thank Mandy, Chaz and all the staff for welcoming me into their work environment and sharing their knowledge with me.

Best wishes,

Joe Ramsey

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Season’s Greetings

We wish everyone peace and happiness at this special time of year, and send you every best wish for 2015.

This year we have not produced a Christmas card but we have made a donation to the charity Action Duchenne which is a condition affecting Leon, the son of Louise and James, our friends from Holy Trinity School in Guildford, Surrey.

Louise says:

“In January this year we received the devastating news that Leon, our now 4 year old has Duchenne muscular dystrophy. This is a serious condition that causes progressive muscle weakness, generally by the age of 8 boys are struggling to walk and a wheelchair is required between 10 and 14. It is life shortening – most boys with this condition only live into their 20’s and suffer from heart or respiratory failure.

Medical advancements are moving at speed (but not fast enough) and we believe that in the future the devastating effects of Duchenne will be reduced with new drugs and treatments. Several are currently on the horizon and undergoing medical trials. Leon is young enough and has a short window of time and opportunity for these new drugs and treatments to be licensed and used to help him and other boys before they get too old and damage takes hold.”

Documents

Kind regards

Chaz, Olivia, Mandy and Alison

 

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All I want for 2014 is…. a happy customer!

As this time of year comes around again, we are all likely to be more receptive to the messages that tell us about the ones to watch in 2014 and New Year Resolutions. So following the vein of those traditions which encourage us to reflect, to make some personal promises about change and to make a commitment to act,  here is a reminder of what your customers deserve not only at Christmas but every day of the year…

It’s a great place to start if you haven’t already made your new year resolutions!

PS …  do click through for more detail on the source.. .

http://ijgolding.com/2013/11/06/what-do-customers-really-want-the-top-five-most-important-things-revealed/#!

CBC Team


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