Why You Should Enter Awards

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You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your clients or produced an exciting new product. But who will know about your great efforts unless you tell the world! Also, recent surveys have demonstrated that more than 80% of senior business people and more than 70% of consumers admit to being influenced by awards when buying products and services.

Brand Awareness

Fantastic results deserve recognition and that’s exactly why you should consider entering your company into awards in your sector.

Will it benefit you? Yes. Regardless of winning, just being shortlisted is great exposure for you and your brand.It’s also a chance to receive feedback on which to improve.

Endorsement

An award endorses your company’s service or product offering within your business community and demonstrates you as a leader in that sector, keeping you ahead of your competitors, which no doubt will boost sales and enquirers.

Media Attention

The excitement of winning, or even being shortlisted for an award, rewards your team’s efforts, improving morale, incentivising hard work and offers a great opportunity to capitalise on that accolade by drawing the media’s attention to your company.

And let’s face it, who doesn’t love winning?

However, there is a lot of background work to securing your place for an award.

In depth research into the competition entry, i.e. Best UK Tech Innovation, your competitors, judges and planning are essential components to being successful. Quality is paramount and therefore it’s important to be selective and realistic in choosing which awards to enter.Writing the entry requires hard work and skill, you need to really do your homework to impress the judges who are experts in their area. We’ll be elaborating on our Top Tips for entering awards so watch this space…

We have a proven track record with entering awards – contact us and we will be happy to detail how we have achieved this. Find out how we can help you raise your profile.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you receive the recognition you deserve and successfully enter awards that will boost your business. 

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

The Benefits of Outsourcing Social Media

1.pngSocial media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many benefits. In fact, the possibilities are endless. Google aside, Facebook accounts for approx. 40% of website referral traffic.

Social media presents the opportunity to engage with your target audience, potential clients, easily become a thought leader in your sector and cross promote content. With 90% of businesses attributing increased brand exposure, and over half reporting improved sales just from social media, you should seriously consider optimising to reap the rewards.

Arguably, the most attractive aspect of social media is that it’s free! However, the consistency and regularity of posts is vital and an active social media presence is great for your business.

So, here’s why you should outsource your social media…

Messaging:

Although social media is a great tool for promotion, being perceived as too overtly salesy can do more damage than good. Therefore, it is imperative first and foremost to establish a genuine connection, listening and conversing with a human, empathic voice. Anyone can buy 1000 followers, but just as in real life, relationships aren’t built overnight and a loyal customer base evolves over time.

Quality, Consistency & increased ROI:

The best results are achieved by curating clever content which resonates with and benefits your target audience, in addition to joining in and responding to key trends and customer queries. A combination of commentary by a brand, mixed with agency input ensures the best of both worlds. An agency can organise and schedule PR and marketing activities to seamlessly align with social media efforts, generating an integrated campaign to achieve greater return on investment. Since content creation alone can take as much as 18.5% of the day, it’s worth outsourcing these activities, allowing more time to be spent on other areas of a business.

Paid Advertising:

Creating a social media account might appear to be free, but. in doing so the platform uses your profile and demographic information as currency. These social media platforms offer sophisticated segmentation tools enabling users to advertise, for a fee, to whoever fits the profile of their target customer. Additionally, the reporting features offer a wealth of metrics such as engagement, click-through rates etc. which provide valuable insight. Knowing how to set up advertising campaigns, how much to spend, which adverts work best and how to convert clicks into sales requires in-depth experience. When utilised correctly such strategies can be highly cost-effective in meeting sales and marketing strategies.

Efficiency:

It’s a fast-paced world, especially in social media, so it’s paramount to have a team who really know their stuff, from the latest Twitter updates to knowing which social media platform is right for your target audience. There’s no need to stress about self-teaching yourself the basics. Instead, leave it in the safe hands of an agency who can easily and effectiveness understand your goals, implement a blend of organic and scheduled tweets to grow your following, engage your audience and report back with key performance indicators.

So, what are you waiting for? Find out how you can benefit from outsourcing your social media right now.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you engage with your target audience successfully using Social Media.

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

Tips for writing the best Press Release!

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Good press releases are worth their weight in gold and are solid components of your PR and Marketing armoury.

Professional press releases need to be concise, interesting, thought provoking, and, for best results, should adhere to certain industry guidelines. A press release is a public announcement that your company wishes to make to the media. By its very nature, it should have real news value and be of interest to people outside your organisation.

Our Co-Founder and Managing Director, Mandy Brooks, offers tips on how to write compelling professional press releases that hit the mark:

  • Make sure the headline is direct and to the point; just give a short description of what’s being announced. Read the headline and ask yourself – So What? If you are not convinced then try to word it differently for greater impact.
  • Keep the first paragraph to three or four simple sentences that answer the following questions: Who? Why? What? When? Where?
  • Avoid overselling the company up with meaningless phrases. Instead, try to present the whole story in one easily digestible paragraph.
  • The body of the release should exclude all extraneous material. In particular, any phrases that don’t mean anything shouldn’t be in there. If you’re going to describe what a product or a company does, do it without too much marketing jargon.
  • Always make sure that the company web site is listed, and that the names, numbers, and email addresses are given for anyone who will be handling enquiries from the press. Name two people, if possible. Add yours/the company’s twitter handle so press can use that for contact or find out more information – both the website link and the twitter link are also valuable for SEO purposes should it be distributed online, or if the press release is published online.

We offer press release & PR training on a range of subjects, from Social Media to speaking to the press.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you engage with your target audience successfully using Twitter! 

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

Social Media & Digital Marketing Glossary

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Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we have compiled the ultimate jargon free Social Media and Digital Marketing glossary, ensuring you have a better understanding of these rather technical terms! With Social Media & Digital Marketing becoming more useful and influential, it’s worth keeping up-to-date on these concepts!

Breadcrumbs – A navigation trail for somebody who visits your website, giving direction of how to return to the homepage from any given page, e.g. Homepage>About Us>Careers.

Direct Message (DM’s) – A method of contacting privately other Twitter users, often only achieved if there’s a mutual follow, yet, depending on privacy settings this isn’t always the case.

Embedding – incorporating an external web link into your digital platform which displays content from a different location. i.e. a video from YouTube, slides from SlideShare video or photo which is hosted outside of your publishing platform.

Engagement rate –  a metric which shows the number of interactions with your digital content, i.e. visiting a webpage, clicking on a link, expanding a photo, likes, retweets, commenting: interacting in general. The higher the metric, the better the content!

Geotag – Twitter & Instagram allow people to ‘tag’ or pinpoint a location e.g. London, which involves the directional coordinates to be attached to content like a picture.

GIF – aka Graphics Interchange Format, a series of pictures or animation/clips from movies used to illustrate an emotion or even in response to a live event.

HTML – ‘Hypertext mark-up language’, programming language used to build and edit a website.

Impressions – the number of times content is viewed without it necessarily being searched or even clicked on.

Live streaming & live tweeting – delivering content over the internet in real-time, i.e. Periscope (Twitter) & Facebook Live. Tweeting, in real-time, live updates or events.

Meta description – description of your website or page which appears in the search results.

Ow.ly & bit.ly – tools that shorten the original URL of a webpage to considerably less characters. Highly beneficial to Twitter , where a maximum of 140 characters can be used in any post, which also includes analytics to determine click-through.

Promoted/sponsored content – content that is promoted and paid to appear by advertisers, in targeted publications or as the primary result from a search engine query. Often used to quickly raise the profile of a brand or product in association with a topic, keyword or service.

PPC – ‘Pay per click’, a fee is paid every time someone clicks on the advert.

Page rank – in a Google search ,it is where your page appears in relation to a relevant search query. Ranking is determined by Google’s algorithm which includes factors such as: relevance to search term, frequency of clicks, freshness of content, how long visitors spend on the page & HTML structure. Ideally, it’s best to ensure you appear on the first page of results, as 80% of searchers won’t click past the first page Page (reference?)

SEO – ‘Search engine optimisation’ is the practice of affecting the visibility of a website within search engines. Broadly speaking, methods to improve SEO can be categorised into two areas:

On-page SEO – Relevant, fresh, concise content which visitors spend time reading, and hopefully sharing, tells search engines that your page is valuable and your website is current. Seamlessly weaving keywords into well written content that loads quickly, is easy to navigate on any format, whether on a computer or mobile, helps with on-page SEO.

Search engines constantly crawl and index websites. Displaying quality content in a structured format that search engines recognise, improves ranking. So make sure page attributes such as meta descriptions, alt tags and sector titles are all present.

Off-page SEO – Simply put, this is the process of having links to your website from credible web sources. Search engines rank websites in terms of authority and relevance. This is where reviews, professional affiliations,  PR, social media and customer endorsement online can be used to help boost your ranking.  I.E. If you are a member of a trade organisation, have a link to and from their website.

Scheduling – using a social media platforms advanced functionality to schedule the publishing of content in advance, often used to target individuals in different time zones.

Trending topic – a list of the topics that are currently generating the most interest on social media. Clicking on the topic link reveals the most popular associated content.

We hope these explanations are helpful, if you are interested in other definitions do let us know!

At brookscomm we have over 20 years’ of PR expertise and a proven track record of success. We can aid you and your business, call us on 01483 537 890 or, alternatively, email us hello@brookscomm.com

Follow: Twitter@PRexpertsUK  Linkedin:brookscomm Website:www.brookscomm.com

Why networking still matters

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Humans are social animals and networking is a crucial part of life. From a young age, we learn to network effectively, enabling us to survive and thrive in the modern world. Just as in life, effective networking in business is vital to enhance reputation and expand connections.

According to Virgin.com, via hubspot, a staggering 95% of people view face to face meetings as essential to building successful business relationships.

For networking success 72% were significantly influenced by eye contact and a firm handshake.

High achieving modern professionals are expected to network on behalf of their businesses regularly. Whether it is a business briefing over breakfast, a party or general event, networking is crucial to promoting you and your business. In an ever changing, super busy workplace prioritising and juggling roles cleverly is vital. Which is why we have compiled these simple but effective networking tips, to get the most out of every single networking event.

Research

  • Prior to the event, do as much research as possible: find out who the attendees are, the host and, if there is an event hashtag, follow it!
  • Ensure your Linkedin is up to date & that your business cards are in check! No business cards? Fear not, the Linkedin mobile app will suffice and is just as effective, if not more so!
  • Prepare an elevator pitch about yourself and the company you work.
  • Be aware of current trends and topical issues that could be affecting a variety of businesses – it’s a great conversation starter!
  • Establish goals before you arrive. Do you want to learn from the industry, meet new people or collect 5 business cards?

Relax

  • Remember quality over quantity. Rather than just handing out as many business cards as possible, instead establish rapport and be sincere!
  • Relax, have fun and be yourself!
  • Focus on quality conversations and establishing worthwhile connections, without being overtly salesy!

Follow up

  • A day or so after the event, send a follow up email or contact them on LinkedIn reminding them who you are. Make sure you check in every so often to keep in touch! These connections can and often do lead to future opportunities.

These tips have worked well for us and we hope they will benefit you too! Happy networking!

At brookscomm we have over 20 years’ of PR expertise and a proven track record of success. We can aid you and your business, call us on 01483 537 890 or, alternatively, email us info@brookscomm.com

Follow: Twitter@PRexpertsUK  Linkedin:brookscomm Website:www.brookscomm.com