How to Choose a PR & Marketing Agency
One size does not fit all, especially when making the decision on which PR and marketing agency to choose. With an abundance of agencies, both
One size does not fit all, especially when making the decision on which PR and marketing agency to choose. With an abundance of agencies, both
Unlike Marketing or Advertising, which have clear, measurable ‘tick-box’ outputs and results, PR is considered by many as ‘fluffy’. A common misconception is that it’s
Good press releases are worth their weight in gold and are solid components of your PR and Marketing armoury. Professional press releases need to be
In today’s busy workplace people don’t like being “sold to” and resent being bombarded with emails and intrusive phone calls.
Successful businesses are using a new approach to reach new customers. An approach that combines the latest proven PR & Marketing tactics to reach, inform and educate your target audience about how your business solves their challenges.
No More Stuffing Envelopes! PR isn’t what it used to be. Traditional PR and its methods are still relevant, print is still in high demand,
The evolution of Marketing and PR, with the advances of technology, means that amazing, measurable, cost effective and successful integrated campaigns are now increasingly possible.
When you see content from a new brand for the first time, you immediately form an opinion. Whether it be consciously or sub-consciously, it happens.
Since its inception, PR has involved managing and enhancing the reputation of an organisation to its target audience via influencers such as key stakeholders, partners,
Messaging and audience insights are an essential step in building your communications strategy. The ability to understand your target personas, whether these be customers, partners,
On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
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Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.
As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.
A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.
Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).