While some of us may stay physically well through self-isolation and social distancing during this unprecedented period, a potential side effect of these practices is
Since its inception, PR has involved managing and enhancing the reputation of an organisation to its target audience via influencers such as key stakeholders, partners,
As we settle into a new decade, most organisations will be reviewing their communications activities and anticipating how they will contribute to their overall business
This November sees the return of Black Friday. The annual event is now firmly established in Europe. Its American origins based on the premise that
A communications strategy isn’t something that any business would doubt is important, but the reality of developing it is a lot easier said than done
Messaging and audience insights are an essential step in building your communications strategy. The ability to understand your target personas, whether these be customers, partners,
With Amazon Prime membership continuing to see double-digit growth, its annual Amazon Prime Day, held every July, is due to set new records for online
In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime
A structured communications strategy should be part of any business strategy and will help to achieve key business objectives. Producing interesting content which resonates with
GDPR & the implications for PR & marketing professionals Are you ready? Are you scared or fully prepared? The GDPR deadline may seem like a
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