How baked beans and Weetabix can help your social media strategy
Do you have your Weetabix with baked beans? No, we’re not going mad. If you didn’t know, in 2021 a Weetabix tweet went viral (and
19 February 2021
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Do you have your Weetabix with baked beans? No, we’re not going mad. If you didn’t know, in 2021 a Weetabix tweet went viral (and
This November sees the return of Black Friday. The annual event is now firmly established in Europe. Its American origins based on the premise that
With Amazon Prime membership continuing to see double-digit growth, its annual Amazon Prime Day, held every July, is due to set new records for online
On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime
Recent news has been dominated by stories which highlight the questionable tactics of some companies, in covertly harvesting user data from social media channels which
GDPR & the implications for PR & marketing professionals Are you ready? Are you scared or fully prepared? The GDPR deadline may seem like a
Showcase your brand’s personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to
You know it’s nearly Christmas when all the major retailers try to win hearts and minds by unveiling their much-anticipated festive ad and PR campaigns!
Love it or loath it, Twitter is a remarkable tool for creating awareness for your brand, interacting with customers and generating buzz. Better yet, it’s
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Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.
As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.
A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.
Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).