It’s been a good week. Following on from our last blog on Newsletters (Wednesday, 30 July 2008), we have just heard that we have been shortlisted for the Chartered Institute for Public Relations (CIPR) PRide Award for the Best Newsletter for our work with the Surrey Research Park. The Award ceremony is set for 31st October. So fingers crossed!
Following on from Michael’s sporting theme earlier in the week, I’d like to point out that we are now less than 24 hours away from the return of English Premier League football season, which returns to clear away our blues from the seemingly relentless August rain and bad weather – although today is better at least and team GB’s efforts in Beijing so far have helped a little. Well done to the men’s sprint cycling team who picked up gold earlier.
At last the premier league kicks off tomorrow and hopefully we’ll be able to wave good bye to the endless summer newspaper talk and gossip about Jose trying to lure Frank to the San Siro, The Ronaldo and the Real Madrid ‘will he won’t he show’, not to mention the front pages of the tabloids obsession with the man from Madeira’s sun tan. Leave the boy alone, he’s had a hard season and now enjoying a little R&R like the rest of us.
Finally now, lets hope that the back pages (and only the back, no more footballers splashed across the front pages please) will be full of all the highs and lows from the opening weekends fixtures which start tomorrow lunchtime with premiership new boys West Brom visiting Arsenal at the Emirates. Good luck to all the new teams and let’s hope that I wake up to read the Sunday papers full of news of an enthralling first day of football and not more transfer gossip or a refereeing blunder costing someone valuable opening day points.
Of course, the obvious thing to blog about at the moment would be the Olympics, as that is the only thing that anyone seems to be talking about! Well, I thought that I would resist the urge, until I read a story on the Sky News web site that claims that parts of the spectacular Beijing Olympics opening ceremony were ‘faked’.
Apparently, as a global television audience of more than three billion people watched giant ‘footprints’ of fireworks travel across the night sky from Tiananmen Square to the Bird’s Nest stadium – viewers were actually watching a computer animation. Even the giant television screens within the stadium itself were broadcasting the fake images, according to Sky News. Stunned viewers who thought that they were watching the fireworks filmed from above by a helicopter were actually watching a 3D graphics sequence that took almost a year to produce, and which even included a ‘camera shake’ to mimic the effect of filming from a helicopter.
I’ve worked in PR for a long time, and so I have often heard the adage ‘don’t believe everything that you read’ . . .
Fair enough, but maybe we should also add ‘don’t believe everything you see’, as well !
Everyone seems to be interested in Newsletters this summer, whether electronic or printed. With this in mind here is a small taster of our top CBC Newsletter Tips to give you a hand.
* What’s in it for your readers? – make this focus your top priority
* Catch attention – with shorter than usual sentences, images and lots of white space
* Keep at it – we are always telling our clients that news should be issued in a drip drip fashion
* Give your readers a taste of what’s to come in the next issue….
For more details on this, please see our latest PR Tips section on the website.
And have a look at the latest newsletter we produced for the Surrey Research Park.
This has not been an easy week for me! People always talk about the importance of backing up, but I became intimately acquainted with the importance of this somewhat boring task when my laptop (purchased circa 2003) finally died. Yes, I had been backing up my data, but was about a month out of date – which didn’t seem like a long time, but I know now that it is! Luckily, I managed to get my laptop to boot up one final time, and so therefore managed to dump the entire contents of my hard drive onto an iPod, and then onto a new laptop, which is now basically an exact clone of my old one. So, it is a happy ending for me, but it did make me wonder how a business would cope with this same problem? What if a server suddenly failed? I know that CBC works with a fantastic company who specialises in this very area, so if you need any help or advice with backing up your important data, then just ask Chaz.
The most important thing is: be sure to protect yourselves now, and don’t wait for disaster to strike!