Thoughts on opportunities in a recession and the role of PR

When times are tough, people need more help than ever with marketing and selling their goods and services but they are faced with the dilemma of needing to cut costs at the same time. Therefore, they need a Marketing and PR campaign that is creative, measurable and shows the value that it will add to the business – it needs to pay for itself plus add agreed value. People also need a team of suppliers supporting them who are of a similar mindset.

At brookscomm, we are working hard to make sure that we actively add value to our clients’ businesses every day so that our clients know that they are getting a measured return on their investment when they use us.

I actually have a note in front of me that says… ‘does it save money or bring in income – if not I don’t need it.’ So every day, I am thinking of this in terms of my suppliers and in terms of the service that we offer to our clients.

Any business that focuses on measurables and can offer measurable proof that it actively increases income or reduces costs for its customers will do especially well in tough times.


CeBIT and the global recession from Uli

CeBIT is usually a busy show with many exhibitors and visitors. This recession year, my 6th CeBIT, I was expecting less of everything. Less exhibitors and less visitors certainly, but also hopefully, less expensive hotels, fewer taxi drivers trying to rip you off and certainly less unfriendly restaurant staff.

The Hanover Messe, I must say, did a great job and although there were less visitors then last year, they were of much higher quality, more interested business people and less Freebie hunters. Some exhibitors got great last minute deals as many companies cancelled their exhibition space days before the show. Unfortunately, the Hoteliers of Hannover did not seem to be offering ‘credit crunch’ hotel prices as I had hoped. Even hotels who were not fully booked seemed to be charging incredibly high prices.

Hopefully next year the show will offer a perfect, sell out combination in these difficult times – high quality exhibitions and visitors combined with realistic, budget reducing hotel prices. 🙂

One persons necessity is anothers luxury:-)

Bread is a necessity, holidays are a luxury – or are they? Everyone has a view on what is a necessity and what isn’t .So how about your business – where do people see it? For any business in these turbulent times, where you are seen to sit on the luxury/ necessity line can be crucial to your survival.Cost cutting is the name of the game at the moment. Cut out the luxuries, spend on the necessities.Where do you sit in your customers priority order? This is often down to how you market and sell yourselves. The housing market is in the doldrums but sales of safes are up 20% as people feel it is better to keep their money at home rather than in the bank.There are winners and losers in every recession

Perception is everything.Do you say and show that your product or service can save your customers money or increase their sales? Do your customers feel that they can’t afford not to use you? If you can answer yes to both of these questions, then you have a great opportunity to develop your business and increase your market share while times are tough…..


Symbian Smartphone show

You know that you are a gadget geek when you start to get excited about things like the Symbian Smartphone show ( ), which is be held at Olympia in London later this month. Apparently there will be more than 4000 delegates this year, from more than 120 different companies. With all of the major handset manufacturers there, you know that there will be some very cool new mobile kit on show for sure, not to mention loads of new mobile software. Our very own client Scalado will be attending, and will be showcasing some amazing new camera phone software of their own, so if you are attending then be sure to check it out. It should be a great show, with only one real downside .. . no free samples!

(A guy can dream, can’t he?!)


The future of Computer Games

I’m back from the Games Convention in Leipzig, Europe’s leading computer games event and it was fun as always. In comparison to Games Convention 2007, this year’s was bigger, had more exhibitors, more trade and end user visitors, and more journalists than the year before. And we are not taking about a couple more people, this year 203,000 people went to Leipzig to see the latest in the Gaming industry, 18,000 more than last year ( ). And believe me; last year was already very full-on and loud.

At GC you also see the cultural differences between countries. At gaming shows in the US, such as E3 in Las Vegas, you can see all kinds tough ego shooters, no matter how old you are, but the booth girls are dressed very conservatively, whereas in Germany the Leipzig organisers have a close eye on everybody showing games with age restrictions to make sure no kids see even the high score or setup of a age restricted game, but booth girls, wearing hardly anything, sometimes only body paint isn’t a problem. For Germans this is totally normal, for Americans it’s unbelievable.

It’s as much fun as it is exhausting – and I am already looking forward to going again next year.