We are delighted to announce the promotion of Michael Bull to the newly created role of Digital Marketing and Integrated Services Director.
brookscomm started 27 years ago as a traditional technology PR Agency, working for a range of clients, often US tech being promoted and sold in Europe. When the ‘dotcom boom’ moved into the ‘dotcom bust’, brookscomm realised it was vital to develop an easy to evolve business with a flexible and constantly learning team.
Fast forward 27 years, 200+ clients and a series of business evolutions to the brookscomm business of today and these realisations are still completely valid.
The business continues to thrive by understanding the evolving needs of its customers. It does this by working with creative, organised, future thinking, commercially focused, marketing integration specialists. These specialists are key to driving the business forward.
Over the years the business has had several key team members who have been pivotal in moving the business to its next self-creation. Michael is one of these team members and we are delighted that he is taking on this new role.”
Michael joined brookscomm in 2016 as interim digital marketing manager. This promotion acknowledges the needs of current customers and the current brookscomm evolution into a full service integrated marketing agency for tech and innovation businesses.
Michael and I have worked with the brookscomm team, to transform the service offering in line with customer needs. Michael has been key in developing this with his entrepreneurial approach and a focus on the needs of customers. Customers today need a great range of integrated marketing and PR services, a website that delivers a rewarding user experience and a clear sales and marketing strategy. They need an expert at the centre of this pulling in the right elements of marketing and PR and the matching skill sets at the right time. The integrated services director roles at brookscomm provide this expertise.
Michael has seen many changes in his time at brookscomm, both in his role and the way the industry has evolved. Here Michael shares his thoughts on his client achievements, the changes he has witnessed and thoughts for the future of marketing.
Outline some of your best client achievements since joining brookscomm
“The biggest achievement has been to help Blink, a US-based smart home security camera company, launch and establish themselves in the UK, Germany and France. Over three years we led the EU digital activities, working closely with the global head of sales on strategy and in that time we helped Blink massively grow its online presence, particularly by marketing on Facebook, YouTube and on Amazon. A highlight for me was a promotion on Amazon.co.uk which generated £1m sales in one day. On the strength of the results, Amazon bought Blink and it was a fascinating experience for us to work directly for Amazon.
Other highlights include providing marketing strategy and implementation to a UK Government project to market business recovery courses for small business owners during the Covid lockdown in 2020. Making sure we used channels to market the course, to get the numbers required to sign up for each course deadline, all within budget was a rewarding experience.”
What has been your biggest learning achievement in your time at brookscomm
“I obtained a post-graduate diploma in digital marketing last year, which incorporates Digital Strategy, Customer Experience, Search Marketing, Social Media, Leadership & Management. This has proved very relevant and topical as the requirement from our clients at brookscomm has evolved to include these elements. We’re collaborating with clients and partners at an increasingly more senior level, helping implement tailored strategies, and using the latest insights and tools ensures we can make a significant difference for our clients.”
What changes have you seen in the industry regarding client’s needs and activities
“In my experience, especially since Covid, marketing strategy is increasingly viewed as digital first for clients. With non-digital activities added in as secondary activities so that the marketing plan is less at risk from future pandemics. Covid accelerated digital adoption, especially in respect to consumers, changing the behaviour of how people search and buy online products and services. It’s a case of businesses either adapting to these changes or risk losing market share.
Clients are more aware of the many moving parts that constitute an effective digital strategy and how they can be aligned with their specific objectives. With PR increasingly becoming more digitised, the overlap between the two disciplines is becoming much smaller. Integrated services, combining PR and digital marketing activities, are the way forward, with both marketing and PR measured, and their impact quantified across the business.”
What do you hope to achieve in the future in this role
“I look forward to working with Mandy and the team to further develop the brookscomm business so that we can be part of more success stories for clients, working alongside pioneering people and businesses.”