0 comments on “Diary of a PR newbie”

Diary of a PR newbie

Joe RamseyI’m currently studying for a career in Marketing and recently spent some time with the team at brookscomm team to learn about what goes on at a busy PR and Marketing agency. Here’s my account:

Wednesday 27/08/2016

On arrival at brookscomm I was greeted by the team, they instantly made me feel welcome and comfortable amongst them. I was firstly taken for an introduction chat where Mandy gave me an overview on PR and the objectives of the business. This was very helpful as it meant I was able to get some background on the company I was working for. After Mandy had finished, Jo then took over and spoke in more detail about how the office is run, she also informed me of the tasks I would be carrying out.

Digital marketing

Mike was next to approach me, he specialises in digital marketing which is one of my personal interests. He took me through various slideshows on personas and how PR is properly used for B2B. I found this very informative and beneficial. Mike is a very good communicator and is able to give you the relevant information whilst making you think and analyse for yourself.

The other member of the team is Ali who I worked with later in the day.

My first task was to do some research into blood doping for one of the clients, this was very difficult due to the variances in this subject however I was helped by Mike who was able to direct me correctly.

Team work

A team meeting was then called, the whole team gathered to discuss the position of their clients and their objectives for the coming days. I sat in on this session, it gave me an insight into how a PR businesses makes decisions and handles its clients. This meeting was positive throughout and each member of the team looked for my input which made me feel comfortable and able to contribute where appropriate.
After lunch I went back to work with Mike on the new website design. I analysed the website and then did similar for competitors, this exercise allowed brookscomm to get a new opinion on its website and what may be beneficial to change or maintain.

I concluded the day by working with Ali. She walked me though the process of getting a press release published, she also outlined the benefits of doing this for both the brand involved and brookscomm. She involved me in the process which was fantastic as I was able to see the theory behind it then get involved in the practical element of the press release, this gave me the tools to write my own press release.

Thursday 28/07/16

My day started by drafting a press release on one of Brookscomm’s clients. I did some research into the product, made some notes, and looked at similar products and their press releases. This research allowed me to have an in depth knowledge of the product and then write a press release. This took me the whole of the morning to complete. After lunch I sat down with Chaz Brooks who gave me feedback on my work, He was able to point out what was done well and how I would improve next time. This was helpful because I was able to see which aspects of my work needed altering.

Using Social Media

My next task was to compose some specific tweets about the business re-branding. Mandy sat down with me and communicated what she wanted to see being tweeted. This was a relatively simple task for me as I am a keen user of Twitter and other social media. The only thing I struggled with on this task is using appropriate language to reach my target audience.

Summary

Overall my experience with brookscomm was brilliant, they offer a highly professional working environment whilst making all the staff welcome and comfortable. brookscomm is an open forum for new and existing ideas to be considered and implemented. Everyone that works for brookscomm is clearly very well trained and believe in what they are working for, this means their personal and business goals complement each other and become easily reached through hard work. I am very thankful to be given the opportunity to work for brookscomm and its staff, I believe I have learnt skills and techniques that will benefit me immediately and later in life.

I’d like to thank Mandy, Chaz and all the staff for welcoming me into their work environment and sharing their knowledge with me.

Best wishes,

Joe Ramsey

0 comments on “Surrey’s latest chartered PR practitioner!”

Surrey’s latest chartered PR practitioner!

Chartered CIPR PractitionerI was delighted to learn recently that as an accredited practitioner who has kept up my CPD I was able to attend a Chartership day and get Chartered. I recently completed the Masters Level Diplomas in PR and internal communications which gave me confidence to put myself forward for the assessment – but must admit when the preparation work arrived and as the day got nearer, the nerves started to kick in. It is that on the spot aspect of assessment, a bit like a French oral test or a driving test, which is particularly challenging. But nothing ventured I thought….

The day itself was equally interesting and rigorous. Five of us per group in three 90 minute sessions on leadership, strategy and ethics. It definitely wasn’t for the unprepared. We had a case study to review ready for discussion and then the topic was widened to get our opinions and our own examples from Practise. Not everyone passed on the day but there is the opportunity to go back a second time and retry.

Those of us who were successful really felt as though we had achieved something high level. It was great to meet a variety of senior, interesting professionals from all areas of the PR industry and really committed assessors who put us through our paces. I hope to stay in touch and continue the conversation with all of them.

More than that, it felt fantastic that as an industry we have evolved the services that we offer so that we are more accountable and what we do is more measurable – more than ever, we have to prove ourselves and achieve measurable success. We are not perfect of course – there is always more to learn and develop. We need to keep listening to the changing needs of our clients and develop our skills and competencies and share experiences. We are challenged more but the role of a PR Practitioner is more interesting and more rewarding than ever.

Mandy Brooks MCIPR certificateTo all Fellow Practitioners, when you’re ready, definitely get Chartered and to all clients and potential clients looking forward to sharing the benefits with you and to inviting you to our 21 year birthday celebrations soon……..

 

0 comments on “Marketing and PR Excellence 2014: Coverage in the Guardian”

Marketing and PR Excellence 2014: Coverage in the Guardian

“Rapid technological and social changes in the market mean everyone can to a certain degree ‘do their own PR’ using cost-effective tools”

Mandy Brooks recently contributed to the Guardian for their Small Business Showcase series.

Over the past eighteen months, we’ve diversified from providing just pure PR to offering marketing workshops. This was in response to rapid technological and social changes in the market which meant that everyone can – to a certain degree – “do their own PR” using cost-effective tools.

We also invested in specialist marketing skills through training. Our new focus has brought four benefits.

  • Firstly, new streams of revenue for us (new clients and add-on services).
  • Secondly, the context and means to help and guide potential clients with a taster project, which reveals aspects of their organisation and opportunities in the market which they had not considered before. They can count on us for ongoing consultancy and/or provide a cost effective competent ‘outsourced’ marketing department.
  • Thirdly, for clients that have undertaken PR/marketing and communications workshops, we deliver a swifter, wider and more lasting ROI. Their stories are also richer on an emotional and rational level, which creates content that engages.
  • Fourthly, there is an important relationship-building element whereby we really get to engage with the clients, and understand their hopes, dreams and customers. They also get to understand us – and this is a great basis for a productive working collaboration with a client. It is also one which facilitates the opportunity to deliver excellent customer service, increases the likelihood of referrals and testimonials, and is the basis for customer loyalty.

Source: The Guardian: http://www.theguardian.com/small-business-network/2014/nov/06/showcase-marketing-pr-chaz-brooks-communications

0 comments on “Season’s Greetings”

Season’s Greetings

We wish everyone peace and happiness at this special time of year, and send you every best wish for 2015.

This year we have not produced a Christmas card but we have made a donation to the charity Action Duchenne which is a condition affecting Leon, the son of Louise and James, our friends from Holy Trinity School in Guildford, Surrey.

Louise says:

“In January this year we received the devastating news that Leon, our now 4 year old has Duchenne muscular dystrophy. This is a serious condition that causes progressive muscle weakness, generally by the age of 8 boys are struggling to walk and a wheelchair is required between 10 and 14. It is life shortening – most boys with this condition only live into their 20’s and suffer from heart or respiratory failure.

Medical advancements are moving at speed (but not fast enough) and we believe that in the future the devastating effects of Duchenne will be reduced with new drugs and treatments. Several are currently on the horizon and undergoing medical trials. Leon is young enough and has a short window of time and opportunity for these new drugs and treatments to be licensed and used to help him and other boys before they get too old and damage takes hold.”

Documents

Kind regards

Chaz, Olivia, Mandy and Alison