0 comments on “Tips to improve your marketing”

Tips to improve your marketing

Businesses invest a huge amount of capital on manufacturing, shipping, and research & development but often overlook marketing.

Marketing is at its most powerful when it is integrated. Consolidating your strategy with a cohesive, tailored message can produce stellar, demonstrable results.

To help you understand what’s needed for successful marketing, here’s some tips:

 Know your audience

Know who you’re trying to target, whether it’s a new audience or existing customers.

Develop your brand

Develop your branding and stick to it, adding consistency to your content and enabling people to develop brand recognition.

Have a defined strategy

Trying to get more engagement? Work out a way and try it. Trying to get more visits to your website? Start including more links with call to actions and after a month see whether it’s working.

Stick to your plan

If your plan is to post three times a week, make sure you stick to it. Not sticking to a plan will make your analytics a lot harder to analyse.

Give your audience what they want

Do you know from previous experience that your audience reacted well to a certain type of content? Duplicate it. Try and create this content as much as possible as this will be your trophy content.

Listen to the analytics

After a month of trialling your new strategy and plan, look at your analytics, see what worked best and keep creating it. Analytics is the best way to see what’s working, saving time and money.

Consistency

Once you know what’s working, stick to your plan and keep pushing out content. With time and consistency your following will build up and will pay dividends to your marketing analytics.

Get help if you need it

Not having any success? It could be time to consult with an agency which can help develop your strategy and run campaigns for you, leaving you to do what you do best, run your business.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or call us on 01483 537 890. 

Follow us: Twitter @PRexpertsUK   Linkedin: brookscomm  Facebook: brookscomm Website: www.brookscomm.com

0 comments on “Why your image matters”

Why your image matters

When you see content from a new brand for the first time, you immediately form an opinion. Whether it be consciously or sub-consciously, it happens. This will then be swayed and moulded by every piece of content you see from then on, effecting buying behaviour, word of mouth, advertising and PR. If you feel strongly against a brand, you’ll probably voice your opinion, therefore, it’s key to always leave the best impression possible.

Throughout this blog we will be discussing the leading creative brands that stand out in their industry, who have created their own high-quality niche to be head and shoulders above the rest.

Apple

Apple is one of the best examples of what branding can do for a business. Every piece of content Apple creates is modern, stylish and more importantly, consistent. Think of an Apple advert; a stylish white background with a shining black iPhone jumping out of the background, but that’s not all. Apple take attention to detail to the next level. Immaculate packaging and high-quality materials make even the unboxing of a product feel like a treat.

All of these factors help to mould this classy, modern, sleek image of Apple, but they’ve backed it up by creating market leading products through being a step ahead of their competition in both product creation and marketing.

What we can take away from Apple is that the small things add up. Every bit of attention to detail results in a constantly impressive package, setting the bar for other tech competitors.

Dyson

Dyson could be described as the Apple of the home appliances industry. They’re a creative, innovative company that’s constantly coming up with new cordless and bladeless products. They take a product as simple as a fan and asks themselves how they can change things like no one has ever done before. They then produce a product that has no blades and is simply a metal oblong that shoots out cold air. It’s incredible, but the fact that they do this on a consistent and regular basis is what really matters. Therefore, Dyson have branded themselves as the most creative, high end manufacturer of house hold electronics. So much so that instead of saying hoover, a lot of people will refer to theirs as “My Dyson”. Just like Apple where able to accomplish with the “iPhone”, It wasn’t a phone, but an iPhone.

Bang and Olufsen

Bang and Olufsen (initialised as B&O) is the pinnacle of high end stereo equipment. They’re in their own class along with Bose, Sony & Sennheiser. B&O are also famously known for their punchy price tags which in turn can be associated to their sense of superior quality and design.

B&O follow Apple in terms of their branding, they use lots of whites & greys and have their products as the centre of attention, usually in some sort of luxurious setting. The consistency with which they’ve done so has led to the company being regarded as one of the most luxurious and sought-after options in a crowded market. How has their luxurious branding and marketing helped them? It helped cement their brand as a high-end/high cost market leader for home audio products, which meant that anyone in the market for such items would take them into consideration. The reputation and aesthetic of the brand acts as a selling point for the hefty price.

By now you’ve probably realised that we’ve used the term ‘consistent’ a fair few times. Well, that’s exactly what good branding is; consistent use of the same principles across your whole business.

Using the same styles, fonts, colours, and images all combine into one package. If your brand image keeps changing these factors, then a solid image will never be cemented in a consumer’s mind. A fortune will also be spent on design and advertising, meaning the more changes you make, the more confused consumers you’ll have.

Strong branding principles that challenged the traditional status quo and created a firm brand identity in their consumers mind. All three of these brands have also mastered the art of simplicity. Your branding can be more effective if its simple. The message is put across effectively and the images are clear and of a high-quality.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or call us on 01483 537 890. 

Follow us: Twitter @PRexpertsUK   Linkedin: brookscomm  Facebook: brookscomm Website: www.brookscomm.com

1 comment on “The Benefits of Outsourcing Social Media”

The Benefits of Outsourcing Social Media

1.pngSocial media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many benefits. In fact, the possibilities are endless. Google aside, Facebook accounts for approx. 40% of website referral traffic.

Social media presents the opportunity to engage with your target audience, potential clients, easily become a thought leader in your sector and cross promote content. With 90% of businesses attributing increased brand exposure, and over half reporting improved sales just from social media, you should seriously consider optimising to reap the rewards.

Arguably, the most attractive aspect of social media is that it’s free! However, the consistency and regularity of posts is vital and an active social media presence is great for your business.

So, here’s why you should outsource your social media…

Messaging:

Although social media is a great tool for promotion, being perceived as too overtly salesy can do more damage than good. Therefore, it is imperative first and foremost to establish a genuine connection, listening and conversing with a human, empathic voice. Anyone can buy 1000 followers, but just as in real life, relationships aren’t built overnight and a loyal customer base evolves over time.

Quality, Consistency & increased ROI:

The best results are achieved by curating clever content which resonates with and benefits your target audience, in addition to joining in and responding to key trends and customer queries. A combination of commentary by a brand, mixed with agency input ensures the best of both worlds. An agency can organise and schedule PR and marketing activities to seamlessly align with social media efforts, generating an integrated campaign to achieve greater return on investment. Since content creation alone can take as much as 18.5% of the day, it’s worth outsourcing these activities, allowing more time to be spent on other areas of a business.

Paid Advertising:

Creating a social media account might appear to be free, but. in doing so the platform uses your profile and demographic information as currency. These social media platforms offer sophisticated segmentation tools enabling users to advertise, for a fee, to whoever fits the profile of their target customer. Additionally, the reporting features offer a wealth of metrics such as engagement, click-through rates etc. which provide valuable insight. Knowing how to set up advertising campaigns, how much to spend, which adverts work best and how to convert clicks into sales requires in-depth experience. When utilised correctly such strategies can be highly cost-effective in meeting sales and marketing strategies.

Efficiency:

It’s a fast-paced world, especially in social media, so it’s paramount to have a team who really know their stuff, from the latest Twitter updates to knowing which social media platform is right for your target audience. There’s no need to stress about self-teaching yourself the basics. Instead, leave it in the safe hands of an agency who can easily and effectiveness understand your goals, implement a blend of organic and scheduled tweets to grow your following, engage your audience and report back with key performance indicators.

So, what are you waiting for? Find out how you can benefit from outsourcing your social media right now.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you engage with your target audience successfully using Social Media.

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

0 comments on “2017: PR Predictions”

2017: PR Predictions

2017-pr-predictions-min
Looking back, 2016 was a very eventful year for many different reasons. We witnessed PR moments from the likes of Jeremy Corbyn and Virgin Trains, Brangelina’s clever PR tactics, the exploding Samsung Galaxy saga, and of course, Brexit & Trump’s victory.

So, what will be in store for PR in 2017? Read on for our predictions…

1: Bloggers, vloggers & peer-to-peer reviews will become more influential

Forget multi-million-pound celebrity endorsements, consumers now favour and are more likely to be influenced by someone who is more relatable. Therefore, in 2017 there needs to be a focus on promoting reviews from bloggers, vloggers and your everyday consumer, as big ad campaigns and celebrity endorsements no longer resonate as much with consumers.

2: Tech PR growth will outstrip the rest of the industry

A report from last month’s PRCA PR & Comms Council meeting detailed a downturn in fees and activities in the corporate, financial, consumer and industrial PR sectors. But, that the healthcare and tech PR sectors are bucking this trend with some agencies reporting 30% growth in 2016 and forecasting up to 50% growth in 2017. This trend is evident by the record number of exhibitors and visitors to the CES show. In the healthcare sector, technological innovation is driving growth alongside US and UK Government initiatives to improve public sector cyber security.

3: PR professionals will need a broader range of skills

Good writing and communication skills are still fundamental attributes to anyone wishing to pursue a career in PR. However, the proliferation of social media demands that PR professionals need to adopt a range of content, publishing, design, and analytical skills and become familiar with a variety of digital tools. In addition, with clients expecting a more strategic service in 2017, it’s vital for PR professionals to have good business acumen.

4: PR will become more measurable & more integrated

The increasingly wide range of digital media platforms available to PR professionals will provide greater insight into the effectiveness of their activities. This is making PR just as measurable and accountable as sales and advertising activities.

By measuring each disciplines results, enlightened clients can see what works, what doesn’t and where a blend of integrated activities more often than not will lead to best results.

What do you think will be the trends to watch out for in 2017?

1 comment on “Blink and you won’t miss it!”

Blink and you won’t miss it!

Blink branded items next to Xmas tree

On a chilly November morning, a selection of top IT and Tech journalists braved the elements to join us at the UK launch event for the Blink Home Security & Monitoring system.

Held in the private dining room at the prestigious Ivy restaurant in London, brookscomm’s Media Director, Chaz Brooks welcomed the guests and introduced Blink’s executives. Supported with Blink branded promotional merchandise and press sample products, the scene was set for the Blink team to present an overview of how the company has rapidly grown to become a leading provider of Home Security & Monitoring Technology.

Effective and affordable piece of mind

Blink Home Security cameraThey detailed why many homeowners are put off from buying security systems due to the perception that they are expensive, require specialist installation involving drilling and unsightly cables.  Blink is helping consumers to overcome these challenges with a competitively priced, wireless system.

There was a live product demonstration, showing the journalists and guests how versatile and user-friendly the system is. The Blink executives went on to detail its key features:

  • HD video capture with built-in motion detector; when motion detector is triggered, the cameras will send an alert to your smart phone and record a short clip of the event to the cloud
  • Totally wire-free; powered by 2 AA Lithium batteries (included) and data is sent over Wi-Fi
  • Simple self-install in minutes; easy control with the included iOS & Android apps
  • Check back in on any Blink camera in real-time with “Live View” streaming mode
  • No monthly fees or service contract!

Blink team demonstrate the system
A Q&A session followed the presentation with a very pleasant lunch, as befitting the Ivy, rounding off the day’s activities.

The Blink systems are now available to buy at the Amazon UK store, to find out more about Blink, read the UK launch press release or visit: www.blinkforhome.co.uk