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The Benefits of Outsourcing Social Media

1.pngSocial media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many benefits. In fact, the possibilities are endless. Google aside, Facebook accounts for approx. 40% of website referral traffic.

Social media presents the opportunity to engage with your target audience, potential clients, easily become a thought leader in your sector and cross promote content. With 90% of businesses attributing increased brand exposure, and over half reporting improved sales just from social media, you should seriously consider optimising to reap the rewards.

Arguably, the most attractive aspect of social media is that it’s free! However, the consistency and regularity of posts is vital and an active social media presence is great for your business.

So, here’s why you should outsource your social media…

Messaging:

Although social media is a great tool for promotion, being perceived as too overtly salesy can do more damage than good. Therefore, it is imperative first and foremost to establish a genuine connection, listening and conversing with a human, empathic voice. Anyone can buy 1000 followers, but just as in real life, relationships aren’t built overnight and a loyal customer base evolves over time.

Quality, Consistency & increased ROI:

The best results are achieved by curating clever content which resonates with and benefits your target audience, in addition to joining in and responding to key trends and customer queries. A combination of commentary by a brand, mixed with agency input ensures the best of both worlds. An agency can organise and schedule PR and marketing activities to seamlessly align with social media efforts, generating an integrated campaign to achieve greater return on investment. Since content creation alone can take as much as 18.5% of the day, it’s worth outsourcing these activities, allowing more time to be spent on other areas of a business.

Paid Advertising:

Creating a social media account might appear to be free, but. in doing so the platform uses your profile and demographic information as currency. These social media platforms offer sophisticated segmentation tools enabling users to advertise, for a fee, to whoever fits the profile of their target customer. Additionally, the reporting features offer a wealth of metrics such as engagement, click-through rates etc. which provide valuable insight. Knowing how to set up advertising campaigns, how much to spend, which adverts work best and how to convert clicks into sales requires in-depth experience. When utilised correctly such strategies can be highly cost-effective in meeting sales and marketing strategies.

Efficiency:

It’s a fast-paced world, especially in social media, so it’s paramount to have a team who really know their stuff, from the latest Twitter updates to knowing which social media platform is right for your target audience. There’s no need to stress about self-teaching yourself the basics. Instead, leave it in the safe hands of an agency who can easily and effectiveness understand your goals, implement a blend of organic and scheduled tweets to grow your following, engage your audience and report back with key performance indicators.

So, what are you waiting for? Find out how you can benefit from outsourcing your social media right now.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you engage with your target audience successfully using Social Media.

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

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2017: PR Predictions

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Looking back, 2016 was a very eventful year for many different reasons. We witnessed PR moments from the likes of Jeremy Corbyn and Virgin Trains, Brangelina’s clever PR tactics, the exploding Samsung Galaxy saga, and of course, Brexit & Trump’s victory.

So, what will be in store for PR in 2017? Read on for our predictions…

1: Bloggers, vloggers & peer-to-peer reviews will become more influential

Forget multi-million-pound celebrity endorsements, consumers now favour and are more likely to be influenced by someone who is more relatable. Therefore, in 2017 there needs to be a focus on promoting reviews from bloggers, vloggers and your everyday consumer, as big ad campaigns and celebrity endorsements no longer resonate as much with consumers.

2: Tech PR growth will outstrip the rest of the industry

A report from last month’s PRCA PR & Comms Council meeting detailed a downturn in fees and activities in the corporate, financial, consumer and industrial PR sectors. But, that the healthcare and tech PR sectors are bucking this trend with some agencies reporting 30% growth in 2016 and forecasting up to 50% growth in 2017. This trend is evident by the record number of exhibitors and visitors to the CES show. In the healthcare sector, technological innovation is driving growth alongside US and UK Government initiatives to improve public sector cyber security.

3: PR professionals will need a broader range of skills

Good writing and communication skills are still fundamental attributes to anyone wishing to pursue a career in PR. However, the proliferation of social media demands that PR professionals need to adopt a range of content, publishing, design, and analytical skills and become familiar with a variety of digital tools. In addition, with clients expecting a more strategic service in 2017, it’s vital for PR professionals to have good business acumen.

4: PR will become more measurable & more integrated

The increasingly wide range of digital media platforms available to PR professionals will provide greater insight into the effectiveness of their activities. This is making PR just as measurable and accountable as sales and advertising activities.

By measuring each disciplines results, enlightened clients can see what works, what doesn’t and where a blend of integrated activities more often than not will lead to best results.

What do you think will be the trends to watch out for in 2017?

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Blink and you won’t miss it!

Blink branded items next to Xmas tree

On a chilly November morning, a selection of top IT and Tech journalists braved the elements to join us at the UK launch event for the Blink Home Security & Monitoring system.

Held in the private dining room at the prestigious Ivy restaurant in London, brookscomm’s Media Director, Chaz Brooks welcomed the guests and introduced Blink’s executives. Supported with Blink branded promotional merchandise and press sample products, the scene was set for the Blink team to present an overview of how the company has rapidly grown to become a leading provider of Home Security & Monitoring Technology.

Effective and affordable piece of mind

Blink Home Security cameraThey detailed why many homeowners are put off from buying security systems due to the perception that they are expensive, require specialist installation involving drilling and unsightly cables.  Blink is helping consumers to overcome these challenges with a competitively priced, wireless system.

There was a live product demonstration, showing the journalists and guests how versatile and user-friendly the system is. The Blink executives went on to detail its key features:

  • HD video capture with built-in motion detector; when motion detector is triggered, the cameras will send an alert to your smart phone and record a short clip of the event to the cloud
  • Totally wire-free; powered by 2 AA Lithium batteries (included) and data is sent over Wi-Fi
  • Simple self-install in minutes; easy control with the included iOS & Android apps
  • Check back in on any Blink camera in real-time with “Live View” streaming mode
  • No monthly fees or service contract!

Blink team demonstrate the system
A Q&A session followed the presentation with a very pleasant lunch, as befitting the Ivy, rounding off the day’s activities.

The Blink systems are now available to buy at the Amazon UK store, to find out more about Blink, read the UK launch press release or visit: www.blinkforhome.co.uk

 

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Tips for writing the best Press Release!

startup-photos

Good press releases are worth their weight in gold and are solid components of your PR and Marketing armoury.

Professional press releases need to be concise, interesting, thought provoking, and, for best results, should adhere to certain industry guidelines. A press release is a public announcement that your company wishes to make to the media. By its very nature, it should have real news value and be of interest to people outside your organisation.

Our Co-Founder and Managing Director, Mandy Brooks, offers tips on how to write compelling professional press releases that hit the mark:

  • Make sure the headline is direct and to the point; just give a short description of what’s being announced. Read the headline and ask yourself – So What? If you are not convinced then try to word it differently for greater impact.
  • Keep the first paragraph to three or four simple sentences that answer the following questions: Who? Why? What? When? Where?
  • Avoid overselling the company up with meaningless phrases. Instead, try to present the whole story in one easily digestible paragraph.
  • The body of the release should exclude all extraneous material. In particular, any phrases that don’t mean anything shouldn’t be in there. If you’re going to describe what a product or a company does, do it without too much marketing jargon.
  • Always make sure that the company web site is listed, and that the names, numbers, and email addresses are given for anyone who will be handling enquiries from the press. Name two people, if possible. Add yours/the company’s twitter handle so press can use that for contact or find out more information – both the website link and the twitter link are also valuable for SEO purposes should it be distributed online, or if the press release is published online.

We offer press release & PR training on a range of subjects, from Social Media to speaking to the press.

Call us on 01483 537890 or, alternatively, email us hello@brookscomm.com and we can help you engage with your target audience successfully using Twitter! 

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com

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Social Media & Digital Marketing Glossary

Image of laptop

Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we have compiled the ultimate jargon free Social Media and Digital Marketing glossary, ensuring you have a better understanding of these rather technical terms! With Social Media & Digital Marketing becoming more useful and influential, it’s worth keeping up-to-date on these concepts!

Breadcrumbs – A navigation trail for somebody who visits your website, giving direction of how to return to the homepage from any given page, e.g. Homepage>About Us>Careers.

Direct Message (DM’s) – A method of contacting privately other Twitter users, often only achieved if there’s a mutual follow, yet, depending on privacy settings this isn’t always the case.

Embedding – incorporating an external web link into your digital platform which displays content from a different location. i.e. a video from YouTube, slides from SlideShare video or photo which is hosted outside of your publishing platform.

Engagement rate –  a metric which shows the number of interactions with your digital content, i.e. visiting a webpage, clicking on a link, expanding a photo, likes, retweets, commenting: interacting in general. The higher the metric, the better the content!

Geotag – Twitter & Instagram allow people to ‘tag’ or pinpoint a location e.g. London, which involves the directional coordinates to be attached to content like a picture.

GIF – aka Graphics Interchange Format, a series of pictures or animation/clips from movies used to illustrate an emotion or even in response to a live event.

HTML – ‘Hypertext mark-up language’, programming language used to build and edit a website.

Impressions – the number of times content is viewed without it necessarily being searched or even clicked on.

Live streaming & live tweeting – delivering content over the internet in real-time, i.e. Periscope (Twitter) & Facebook Live. Tweeting, in real-time, live updates or events.

Meta description – description of your website or page which appears in the search results.

Ow.ly & bit.ly – tools that shorten the original URL of a webpage to considerably less characters. Highly beneficial to Twitter , where a maximum of 140 characters can be used in any post, which also includes analytics to determine click-through.

Promoted/sponsored content – content that is promoted and paid to appear by advertisers, in targeted publications or as the primary result from a search engine query. Often used to quickly raise the profile of a brand or product in association with a topic, keyword or service.

PPC – ‘Pay per click’, a fee is paid every time someone clicks on the advert.

Page rank – in a Google search ,it is where your page appears in relation to a relevant search query. Ranking is determined by Google’s algorithm which includes factors such as: relevance to search term, frequency of clicks, freshness of content, how long visitors spend on the page & HTML structure. Ideally, it’s best to ensure you appear on the first page of results, as 80% of searchers won’t click past the first page Page (reference?)

SEO – ‘Search engine optimisation’ is the practice of affecting the visibility of a website within search engines. Broadly speaking, methods to improve SEO can be categorised into two areas:

On-page SEO – Relevant, fresh, concise content which visitors spend time reading, and hopefully sharing, tells search engines that your page is valuable and your website is current. Seamlessly weaving keywords into well written content that loads quickly, is easy to navigate on any format, whether on a computer or mobile, helps with on-page SEO.

Search engines constantly crawl and index websites. Displaying quality content in a structured format that search engines recognise, improves ranking. So make sure page attributes such as meta descriptions, alt tags and sector titles are all present.

Off-page SEO – Simply put, this is the process of having links to your website from credible web sources. Search engines rank websites in terms of authority and relevance. This is where reviews, professional affiliations,  PR, social media and customer endorsement online can be used to help boost your ranking.  I.E. If you are a member of a trade organisation, have a link to and from their website.

Scheduling – using a social media platforms advanced functionality to schedule the publishing of content in advance, often used to target individuals in different time zones.

Trending topic – a list of the topics that are currently generating the most interest on social media. Clicking on the topic link reveals the most popular associated content.

We hope these explanations are helpful, if you are interested in other definitions do let us know!

At brookscomm we have over 20 years’ of PR expertise and a proven track record of success. We can aid you and your business, call us on 01483 537 890 or, alternatively, email us hello@brookscomm.com

Follow: Twitter@PRexpertsUK  Linkedin:brookscomm Website:www.brookscomm.com