In today’s busy workplace people don’t like being “sold to” and resent being bombarded with emails and intrusive phone calls.
Successful businesses are using a new approach to reach new customers. An approach that combines the latest proven PR & Marketing tactics to reach, inform and educate your target audience about how your business solves their challenges.
Find out about the difference between old and new style lead generation tactics with our handy comparison infographic:
Showcase your brand’s personality through blogging
Like social media, blogging is a great way to demonstrate your business’s unique selling point.
Blogging allows you to offer tips, advice and opinions on topical issues and trends affecting your sector. By talking about things that matter to your customers within a blog format you increase the chances of your content being read, being perceived as a thought leader and recognised as being experts at what you do.
In addition, blogging humanises a brand, especially when readers are given a glimpse of what goes on behind the scenes of your business. It can also increase your credibility and build a measure of trust with your customers. Interestingly, blogs are rated at the 5th most trusted source for accurate information.
Blogging also supports your SEO strategy. Search engines favour websites that publish fresh content over those that don’t, and by building quality inbound and outbound links to your blog, you will boost your SEO ranking.
Now that we’ve explained why blogging is great for business, you might be wondering, how do I start?!
Here’s our advice…
Content is King
This old saying is now more relevant than ever, especially considering that the way in which content is used can directly impact the visibility of websites. Useful content rich in keywords incorporated within business blog posts, along with the use of structured titles and section heads, are important to improving SEO. Great content is recognised as a worthwhile resource for people to consume, helping you to move further up Google’s search ranking results. (For more digital marketing terms check out our glossary).
You may be writing the best content ever, but it’s no good unless someone sees it! Therefore, it’s imperative to promote your posts via every outlet available, whether it is through emails, your website or social media, as this will also help drive referral traffic to your website. As stated in a previous blog post, Facebook for example, drives over 40% of website referral traffic. If you want your content to go viral, make it relevant, insightful and attractive to the consumer. And make it easy to share; Better yet, include images or even video, as these will attract far more views and engagement.
When you start blogging, don’t be disheartened if, at the beginning, no one reads your posts. Stick at it and be consistent, but it’s also important to be realistic. If you only have the time to blog once every two weeks, commit to it and don’t stray. Struggling for content or pushed for time? Ensure there is a reserve of blog posts which can later be scheduled in case of time restraints, allowing you to still promote content when you are away, or are stuck for inspiration.
However, many professionals recognise that it’s a challenge to constantly produce engaging content. If you don’t have the time or resources, we can write blog posts on your behalf or manage, promote and create engaging collateral using existing blog content, making your business stand out from the crowd.
Call us on 01483 537890 or, alternatively, email email@example.com We can help you with all your blogging needs and improve your SEO, successfully reaching and engaging your target audience.
You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your clients or produced an exciting new product. But who will know about your great efforts unless you tell the world! Also, recent surveys have demonstrated that more than 80% of senior business people and more than 70% of consumers admit to being influenced by awards when buying products and services.
Fantastic results deserve recognition and that’s exactly why you should consider entering your company into awards in your sector.
Will it benefit you? Yes. Regardless of winning, just being shortlisted is great exposure for you and your brand.It’s also a chance to receive feedback on which to improve.
An award endorses your company’s service or product offering within your business community and demonstrates you as a leader in that sector, keeping you ahead of your competitors, which no doubt will boost sales and enquirers.
The excitement of winning, or even being shortlisted for an award, rewards your team’s efforts, improving morale, incentivising hard work and offers a great opportunity to capitalise on that accolade by drawing the media’s attention to your company.
And let’s face it, who doesn’t love winning?
However, there is a lot of background work to securing your place for an award.
In depth research into the competition entry, i.e. Best UK Tech Innovation, your competitors, judges and planning are essential components to being successful. Quality is paramount and therefore it’s important to be selective and realistic in choosing which awards to enter.Writing the entry requires hard work and skill, you need to really do your homework to impress the judges who are experts in their area. We’ll be elaborating on our Top Tips for entering awards so watch this space…
We have a proven track record with entering awards – contact us and we will be happy to detail how we have achieved this. Find out how we can help you raise your profile.
Call us on 01483 537890 or, alternatively, email us firstname.lastname@example.org and we can help you receive the recognition you deserve and successfully enter awards that will boost your business.