Why networking still matters


Humans are social animals and networking is a crucial part of life. From a young age, we learn to network effectively, enabling us to survive and thrive in the modern world. Just as in life, effective networking in business is vital to enhance reputation and expand connections.

According to Virgin.com, via hubspot, a staggering 95% of people view face to face meetings as essential to building successful business relationships.

For networking success 72% were significantly influenced by eye contact and a firm handshake.

High achieving modern professionals are expected to network on behalf of their businesses regularly. Whether it is a business briefing over breakfast, a party or general event, networking is crucial to promoting you and your business. In an ever changing, super busy workplace prioritising and juggling roles cleverly is vital. Which is why we have compiled these simple but effective networking tips, to get the most out of every single networking event.


  • Prior to the event, do as much research as possible: find out who the attendees are, the host and, if there is an event hashtag, follow it!
  • Ensure your Linkedin is up to date & that your business cards are in check! No business cards? Fear not, the Linkedin mobile app will suffice and is just as effective, if not more so!
  • Prepare an elevator pitch about yourself and the company you work.
  • Be aware of current trends and topical issues that could be affecting a variety of businesses – it’s a great conversation starter!
  • Establish goals before you arrive. Do you want to learn from the industry, meet new people or collect 5 business cards?


  • Remember quality over quantity. Rather than just handing out as many business cards as possible, instead establish rapport and be sincere!
  • Relax, have fun and be yourself!
  • Focus on quality conversations and establishing worthwhile connections, without being overtly salesy!

Follow up

  • A day or so after the event, send a follow up email or contact them on LinkedIn reminding them who you are. Make sure you check in every so often to keep in touch! These connections can and often do lead to future opportunities.

These tips have worked well for us and we hope they will benefit you too! Happy networking!

At brookscomm we have over 20 years’ of PR expertise and a proven track record of success. We can aid you and your business, call us on 01483 537 890 or, alternatively, email us info@brookscomm.com

Follow: Twitter@PRexpertsUK  Linkedin:brookscomm Website:www.brookscomm.com

Assault by Battery: Can Samsung stop its reputation from going up in flames?

Assault by Battery: Can Samsung stop its reputation from going up in flames?Launched in August 2016, the Galaxy 7 Note is the most expensive phone ever released by Samsung. In recent weeks, a significant number of consumers reported that their devices had burst into flames, prompting Samsung to issue a global recall of the 1 million sold units that it had sold so far.

The cause of the damage is relatively common.  Most portable, rechargeable devices such as smart phones, tablets, laptops and even Tesla cars are powered by lithium-ion batteries. Faults occur when the batteries are charged too quickly or by tiny manufacturing errors, causing a short-circuit which can lead to fire.

This isn’t the first time that a consumer electronics giant has had to issue a global recall due to battery failure. In 2006, Sony, the pioneer of lithium-ion battery technology (they rolled out the first commercially available version in 1991) had to recall over 4 million batteries which were used to power Dell, Apple and Lenovo laptops. The short-term cost of the short circuiting batteries was reported by Sony to its shareholders in 2006 to be $432m.

However, the dent on Sony’s previously untarnished reputation for manufacturing excellence coincided with consecutive, heavy, year-on-year operating losses from its battery division, culminating into a $600m write-off and the eventual sale of the business unit to Apple battery supplier Murata. 

Samsung’s smoke signals

Samsung have acted swiftly to try to save the Galaxy 7 Note, but their hastiness in doing so may have inadvertently sealed the phones fate.  Customers have reported that the same problem is still occurring with the supposedly upgraded replacement models.  The defect has clearly yet to be resolved, and the situation is turning into a PR disaster for Samsung. This week, the South Korean Government launched an official investigation to get to the bottom of the issue.

Industry analysts say investigating why the Note 7 devices caught fire, with more than 100 incidents in the United States alone and costing Samsung $5.3 billion from its operating profit over the next two quarters, is crucial for the world’s largest smart phone maker.

What can they do to save their reputation?

1: Understand the problem

It may seem obvious, but getting to the root of the issue is essential to rebuild the trust in Samsung as a technology innovator. They must ensure that all future smart phone product lines don’t have the same issue as the Galaxy Note 7.

2: Be transparent

The results of the Government investigation should be shared with the public including detailing what went wrong, how they will fix it and what they will do to prevent it from happening again. Mistakes happen, consumers can be forgiving if they are assured that the brand is being honest and up-front with them.

3: Be decisive

Considering Sony’s losses following its battery woes and the recent entry of Google into the premium smart phone market, the right move might be to completely mothball the Galaxy 7 Note.  This would take the ailing product out of the firing line, preventing further embarrassing headlines and draw a line under the fiasco.

4: Remind the market of your success

The Galaxy 7 Note might be a rotten apple, but the rest of the barrel aren’t. Samsung has the largest share of the global smartphone market, which is no small part due to the reliability and build quality of their products. They should make efforts to remind customers of their proven track-record with smartphones. And to further illustrate their credentials, should educate consumers about the reliability of their diverse range of consumer electronic products.

What do you think Samsung should do next about the Galaxy 7 Note?

Is the Galaxy Note series doomed now?

Do you think Samsung’s reputation will be seriously damaged by the Galaxy 7 Note fiasco?

Let us know by leaving a comment in the box below:


What we can learn from Trump VS Hillary

Image of the White House
Unless you are living under a rock, you will be fully aware of the Trump VS Hillary battle for the US presidency, the attacks on character and the rather quick deterioration of both parties’ reputation, fueled by the likes of Twitter. According to Wired, a staggering 7.4 million individuals watched the CNN Facebook Live stream of the presidential debate!

The quote, “reputation is hard won and easily lost” is exemplified by Trump and Hillary. The slugging backwards and forwards, the attacks and incriminating data leaks further prove that regardless of your politics, the old saying has never been truer!

PR – Reputation Management

People often ask what differentiates PR from the rest of the marketing mix. A key differentiator, when done well, is that PR is all about reputation management. Your PR representative is effectively the guardian of your company reputation. However, every team member is a brand champion; thus, everyone has to be clear of the messages conveyed, be open, but also wary of all forms of communication.

This can be challenging. It’s easy for the lines of communication to become blurred, taking into account the sudden rise of digital influencers, Social Media and the fact virtually everyone is able to voice their opinions on the internet. This can lead to information becoming diluted or misunderstood if you are not careful. Even off the cuff comments on private social media accounts can sometimes have detrimental consequences, tarnishing your image.

So how can you have your voice heard over the noise and remain the champion of your reputation?

Here are some reputation management tips from Mandy:

  1. Have a good integrated communications plan
  2. Make sure everyone knows what everyone else is saying to the world and how and when
  3. Make sure everyone is on message – run a simple messaging workshop with your team to align your thinking regarding the benefits and talking points of your business
  4. Invest in some media training for all spokespeople
  5. Make your customers brand advocates, but don’t over promise – it’s easy to try to be all things to all customers but better to promise less, be realistic and always deliver
  6. Ensure you communicate in a timely manner, especially responding to any issues, queries or complaints against your brand. In a world where we can access a live stream of global news, at our fingertips whilst on the go; every minute of silence could be more detrimental. Always issue a statement and communicate updates frequently.

At brookscomm we have over 20 years’ experience of enhancing great reputations, efficiently and successfully. We can aid you and your business, call us on 01483 537 890 or, alternatively, email us info@brookscomm.com

Follow: Twitter@PRexpertsUK  Linkedin:brookscomm Website:www.brookscomm.com

Twitter: How to


Love it or loath it, Twitter is a remarkable tool for creating awareness for your brand, interacting with customers and generating buzz. Better yet, it’s free!

Used correctly, Twitter is a fantastic tool which can be used in a multitude of different ways. Creating and cross-promoting engaging and relevant content to followers, is what it’s predominantly used for. Whether you are targeting customers or clients, it’s easier and quicker to respond to individual’s queries, and, regardless of the number of followers you have, tweets can be seen globally, in real time.

Especially if you are a start-up business, Twitter is certainly the way forward for gaining traction, exposure and engagement within your target audience.

So how does it work?

The USP of Twitter is that tweets are 140 character messages, thus concise information is key. Pictures, links, mentions etc. all impact on the word count. However, there is speculation that this will change to include these additions.

How to optimise your tweets:

  • Concise content
  • Use relevant and trending # hashtags (used to search & track tweets)
  • Shorten links
  • Use photos – Imagery increases engagement!
  • Mention relevant individuals/brands & tag them
  • Pin posts to gain the most impressions – they will appear above the flow of time-ordered tweets, right at the top.
  • You can now retweet your own tweet if you want!

Call us on 01483 537890 or, alternatively, email us info@brookscomm.com and we can help you engage with your target audience successfully using Twitter! 

Follow us @PRexpertsUK   Linkedin: brookscomm  Website: www.brookscomm.com