brookscomm

Integrated digital PR and Marketing agency that creates awareness, enhances reputation and generates sales for brands.

Month: June 2016

How to generate leads when you are short of time

Posted by on in How To:, PRLeave a comment

Generating leads when short on time

Business leaders and sales and marketing professionals are often incredibly busy, short of time and are looking for quick ways to generate leads.

For many of our customers this is their primary business objective and knowing where to apply your time and resource when you are in this situation is difficult, especially if you have to prove a rapid return on investment.

How PR delivers leads 

Lead generation is made quicker and easier when a good reputation goes before you. Effective PR communicates a positive impression of you and builds customer confidence in your business and your products and services.

Quality PR enables you to reach potential customers by non-invasive means, who will convert much faster if they are reassured of your reputation.

Here are three quick and effective PR tactics that you can quickly implement to generate leads:

  • Draw up a simple connection map. Put yourself in the middle and then map out around you, your top 4 best potential known future customers and your top 4 best potential vocal supporters. Make a point of contacting each one individually and personally, explaining clearly why they should buy your product or service or why they should recommend you.
  • Establish your business on social media. According to a recent report detailed by Forbes social media is now the number one driver of website referral traffic. Social media generates 40% of overall traffic to B2B websites. Set up your profiles, then tweet and post content which informs and educates people. Demonstrate your industry domain expertise and how your company solves customer challenges.
  • Draw up a media distribution list. Identify the websites, publications and newspapers that your target market are likely to read and interact with. Then, find out the authors, bloggers and journalists responsible for writing content. Follow them through your social media platforms and try to engage with them to draw their attention to your business’s unique selling proposition. Establishing relationships with these people will increase the likelihood that they will produce and publish content about your business, generating awareness and leads.

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and Digital marketing strategy. We can help you boost your business. Email michael@brookscomm.com or Call us now on 01483 537 890 to discuss how we could quickly help you generate more leads

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Surrey’s latest chartered PR practitioner!

Posted by on in PR, UncategorizedLeave a comment

Chartered CIPR PractitionerI was delighted to learn recently that as an accredited practitioner who has kept up my CPD I was able to attend a Chartership day and get Chartered. I recently completed the Masters Level Diplomas in PR and internal communications which gave me confidence to put myself forward for the assessment – but must admit when the preparation work arrived and as the day got nearer, the nerves started to kick in. It is that on the spot aspect of assessment, a bit like a French oral test or a driving test, which is particularly challenging. But nothing ventured I thought….

The day itself was equally interesting and rigorous. Five of us per group in three 90 minute sessions on leadership, strategy and ethics. It definitely wasn’t for the unprepared. We had a case study to review ready for discussion and then the topic was widened to get our opinions and our own examples from Practise. Not everyone passed on the day but there is the opportunity to go back a second time and retry.

Those of us who were successful really felt as though we had achieved something high level. It was great to meet a variety of senior, interesting professionals from all areas of the PR industry and really committed assessors who put us through our paces. I hope to stay in touch and continue the conversation with all of them.

More than that, it felt fantastic that as an industry we have evolved the services that we offer so that we are more accountable and what we do is more measurable – more than ever, we have to prove ourselves and achieve measurable success. We are not perfect of course – there is always more to learn and develop. We need to keep listening to the changing needs of our clients and develop our skills and competencies and share experiences. We are challenged more but the role of a PR Practitioner is more interesting and more rewarding than ever.

Mandy Brooks MCIPR certificateTo all Fellow Practitioners, when you’re ready, definitely get Chartered and to all clients and potential clients looking forward to sharing the benefits with you and to inviting you to our 21 year birthday celebrations soon……..