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Integrated digital PR and Marketing agency that creates awareness, enhances reputation and generates sales for brands.

Month: November 2009

Royalty, movie stars, paparazzi,and curry.

Posted by on in News: Company UpdatesLeave a comment

Last night we arranged the media for the Royal Rajasthan Gala Dinner at the Banqueting House in London. It was a glittering occasion and began with a red carpet paparazzi crush to get photos of the attending royalty and celebs. A couple of the expected celebs did not show as is their right, but others did such as Sir Bob Geldof who true to form turned on a camera crew with his language as vivid as ever. We hosted a media table and I’m pleased to say that all our guests turned up and we met some great people. One gripe though, the charity auction went on too long and I couldn’t afford to bid for anything!

You can see some agency photos here

It was a priviledge to be able to arrange a 1-1 press interview with a broadsheet journalist and the Maharaja prior to the event, and to listen to his Highness talk about the personal tragedy that befell his son which prompted him to set up the Charity.

Bonus points for Chaz — this morning I gave my 5 year-old daughter a bunch of beautiful table napkin rings which coincidentally are the perfect size bangle for a 5 year-old princess. And the Maharaja gave them to me to give to her. She was impressed!

First piece of coverage is here

A good brief can be the key to a great campaign

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We at CBC have spent a good deal of time over the years on “educating” clients on what a good PR/ Marketing brief is and that the money and time you invest in creating one will be worthwhile in the long-term. A brief is a perfect example of ‘the more you put into it, the more you get out of it’. The clearer the client’s expectations are set out, the easier it will be for an agency to meet the expectations.

The danger comes when key aims are excluded from a brief and you find out a certain way down the line that for reasons outside your control, key stakeholders, partners or customers are working to a different agenda. That’s when you learn painfully that no campaign can realistically achieve its aims when there are two or more briefs! Let’s vote for just the one, but a good one!

This was also posted on reputation online.

The CBC Team