It’s been a good week. Following on from our last blog on Newsletters (Wednesday, 30 July 2008), we have just heard that we have been shortlisted for the Chartered Institute for Public Relations (CIPR) PRide Award for the Best Newsletter for our work with the Surrey Research Park. The Award ceremony is set for 31st October. So fingers crossed!
Following on from Michael’s sporting theme earlier in the week, I’d like to point out that we are now less than 24 hours away from the return of English Premier League football season, which returns to clear away our blues from the seemingly relentless August rain and bad weather – although today is better at least and team GB’s efforts in Beijing so far have helped a little. Well done to the men’s sprint cycling team who picked up gold earlier.
At last the premier league kicks off tomorrow and hopefully we’ll be able to wave good bye to the endless summer newspaper talk and gossip about Jose trying to lure Frank to the San Siro, The Ronaldo and the Real Madrid ‘will he won’t he show’, not to mention the front pages of the tabloids obsession with the man from Madeira’s sun tan. Leave the boy alone, he’s had a hard season and now enjoying a little R&R like the rest of us.
Finally now, lets hope that the back pages (and only the back, no more footballers splashed across the front pages please) will be full of all the highs and lows from the opening weekends fixtures which start tomorrow lunchtime with premiership new boys West Brom visiting Arsenal at the Emirates. Good luck to all the new teams and let’s hope that I wake up to read the Sunday papers full of news of an enthralling first day of football and not more transfer gossip or a refereeing blunder costing someone valuable opening day points.
Of course, the obvious thing to blog about at the moment would be the Olympics, as that is the only thing that anyone seems to be talking about! Well, I thought that I would resist the urge, until I read a story on the Sky News web site that claims that parts of the spectacular Beijing Olympics opening ceremony were ‘faked’.
Apparently, as a global television audience of more than three billion people watched giant ‘footprints’ of fireworks travel across the night sky from Tiananmen Square to the Bird’s Nest stadium – viewers were actually watching a computer animation. Even the giant television screens within the stadium itself were broadcasting the fake images, according to Sky News. Stunned viewers who thought that they were watching the fireworks filmed from above by a helicopter were actually watching a 3D graphics sequence that took almost a year to produce, and which even included a ‘camera shake’ to mimic the effect of filming from a helicopter.
I’ve worked in PR for a long time, and so I have often heard the adage ‘don’t believe everything that you read’ . . .
Fair enough, but maybe we should also add ‘don’t believe everything you see’, as well !