Understanding and aligning your audience’s needs with your business objectives is critical to the success of any communications strategy. An integrated approach, working to enhance the customer journey, delivers long-term value for your company.
We meet your PR and Marketing requirements by planning and implementing strategic activities that provide measurable results. With over 20 years of experience we have the knowledge, connections and processes in place to service clients in the technology, innovation, lifestyle, law, medical and other markets. Effective reputation management is at the heart of our integrated PR & marketing campaigns and forms the basis of all projects, as potential customers will convert much faster if they are reassured of your reputation.
Your business needs to know:
- Who and where are your customers?
- What are their goals and challenges?
- How do you communicate with them?
- How does your business provide them with enablers and solutions?
We suggest carrying out a PR & Marketing workshop at the beginning of each engagement to try to answers these questions. From this, a structured, integrated PR & Marketing plan designed to meet the tactical and strategic objectives of the business can be put in place.
The team at brookscomm are chartered members of the CIPR and CIM. This means that our approach includes the latest, most effective PR & Marketing tactics. Coupled with over 25 years of in-house experience, we are able to implement cost-effective and measurable strategies for our clients.
If you are in the process of starting a company, then we can help you to develop your own brand identity and company mission statement by working with you to determine your company’s key messages for customers, staff, prospects, and the media.
Perhaps your in-house PR or marketing team would like some fresh PR consultancy or additional input on strategy on an ad-hoc basis? Or maybe you need strategic writing for award entries or customer surveys.
We can send along a senior PR practitioner to your monthly PR/marketing meeting. He/she will join the meeting listen and propose ideas. With this consultancy approach you will get the support of a PR expert, as well as direct input and specific guidance and feedback on your current and future PR and marketing objectives from an external and objective point of view.
An effective strategy is only useful if it delivers results. We focus on your key business goals and create a tailored, integrated campaign specifically to deliver agreed, measurable outcomes. These results include measuring increased awareness through analytics from social media and websites, or through a series of stakeholder surveys. The results could be around specific audience engagement on a specific day or over several months. The key is to ensure that we are meeting the predefined KPI’s on budget, within the specified timeline to ensure that you are getting value and a demonstrable return on investment.