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Why there needs to be more young professionals in the workplace

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By Barney Packer, Digital Marketing and Public Relations Intern

 

When they were just 18, young entrepreneurs from New Zealand, Jamie Beaton and Sharndre Kushor set up their first business venture Crimson Education. Crimson Education set out to be a platform that could matchmake students around the world to their perfect university – a great tool, especially for those looking to study abroad.

Taking an idea and turning it into a successful business at such a young age shows that the upcoming generation have something truly exciting to offer. In fact, a 2016 report by BNP Paribas found that, on average, baby boomers launched their first business at age 35, whereas millennials are typically doing it at 27. The youth of today are hungry to achieve!

With Crimson Education now valued at $160m, it begs the question; what exactly is it that young professionals add to the workplace?

Providing new ideas and thoughts

Young professionals’ fresh perspectives are invaluable. Their suggestions should be heard and recognised, even if just for spring boarding. Consider the benefits of having this viewpoint in the office, especially if you’re a business that wants to attract a younger demographic. If you have your own audience in the office, then use them!

Our MD Mandy Brooks says: “The placements we offer bring young energy into the office, which is a great way to share experience, generate new ideas and keep the business fresh and exciting.  With the original founders, myself and Chaz, still an integral part of the company, we have established a wide and diverse, knowledgeable, productive results-based team. Each team member is hugely valued and in turn adds particular value to brookscomm.”

Social media gurus

Growing up in the age of social media means that young professionals can spot opportunities that others might miss. One of the biggest demographic groups for Instagram is males between 18 to 24 years old, meaning that a teenager developing their social media following at such a young age is experience that businesses can benefit from. Young professionals are quick learners with natural marketing skills and are agile enough to move fluidly in the modern world.

A 2017 study into the effects of social media on young professionals’ work productivity found that networking, sharing, and finding social information has a positive impact on professional enhancement, with respondents of the survey stating that social media was a catalyst of the development and growth of their professional careers.

You give them opportunity, they give you loyalty

One thing that many young professionals worry about is the future of their career, and rightly so. They want to move up the ladder, earn money and be proud of their work, so opportunities for them to prove their worth is something they are driven by. Let them demonstrate their skills, while supporting and guiding them, and they will recognise it.

Young professionals who contribute creative and forward-thinking ideas are a key part of the workplace. The skills they offer are essential to any modern company and should be recognised, utilised, and developed across all industries. Collaboration is the key to success.

Over the last two months working here at brookscomm, I have been given the opportunity to apply skills I’ve developed during my university studies and previous work experience. Being supported and comfortable in pitching creative ideas within a healthy work environment has made for a really positive experience, enhancing my productivity, company loyalty and work satisfaction. All of this has enabled me to grow as a professional and deliver improved results.

If you’re interested in an internship opportunity at brookscomm, please drop us an email.

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Intern Life At brookscomm!

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Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all…

My time at brookscomm

As I’m a politics undergraduate, I am frequently asked “So, do you want to be an MP then?”. Whilst I absolutely love studying politics, a career in that field is not my calling!

However, it has influenced my preferred career path. Politics weaves its way into many disciplines, the world of Marketing and PR being one of them. After learning how imperative aspects such as branding, marketing and public relations are to political parties, I became intrigued in the workings, and found myself researching Marketing and PR career options.

Having established a keen interest in Marketing and PR, I decided the next step was to secure some real-life exposure, and the best way to do this was through a summer internship. My research led me to brookscomm, an integrated PR and digital marketing agency. After exploring what brookscomm has to offer and their work in action I quickly realised that this company was a leader in Surrey in the field of Marketing and PR, and this was where I wanted to kick-start my career.

After a great phone call with the Head of Operations Jo McKenzie, I was invited in to the brookscomm offices, to discuss my aims and what I could gain from the role. I was given a fantastic overview of the busy workings of brookscomm by Head of Marketing Michael Bull and Senior Marketing and PR Account Executive Nirvana Wright, and I walked away full of excitement to start my summer internship!

First Day at brookscomm

From the first day, I was made to feel incredibly welcome by all the team, and the friendly, productive atmosphere of the brookscomm office was a pleasure to work in. Even after the first few hours of being at brookscomm I felt like I had learned a lot, which was a great sign!

I thoroughly enjoyed all daily activities, finding each task rewarding and insightful. Nirvana taught me a great deal about social media management and creative content creation, and after being given some top tips I found myself creating engaging blogs, tweets and Facebook posts for clients! Additionally, Nirvana showed me the ropes on sourcing and pitching to journalists using a media database.

Putting into practise PR, Digital Marketing & Social Media

Senior PR Account Manager Alison Scarrott talked me through composing and sending effective press releases to journalists, which was very interesting and an area of PR I was keen on learning more about and Ali certainly taught me a lot!

Michael, a marketing expert, gave me a fantastic insight into digital marketing, learning about SEO, Facebook targeting ads and how to use e-mail marketing tools. Michael was more than happy to answer my (many) questions, and the exposure I gained has given me a solid grounding in digital marketing.

My other daily activities included searching for press coverage of clients, sourcing new business leads and opportunities through LinkedIn, as well as working around the areas of Marketing and PR Alison, Nirvana and Michael had taught me.

I enjoyed all the tasks I was set by the team and was made to feel I was genuinely contributing towards the business, which is very rewarding!

brookscomm Culture and Ethos

brookscomm is a fantastic place to gain valuable experience in Marketing and PR, and I am very grateful to the team for giving me the chance to broaden my skillset, learn valuable aspects of the Marketing and PR discipline and develop a stronger work ethic. The organisation of brookscomm was flawless, and the effort and care they dedicate to their clients was truly inspiring.

Following the internship, I feel I am ready for the Marketing and PR industry after graduation, brookscomm has given me a firm foundation and deeper understanding of the discipline. One day in the future when I am a successful Marketing and PR Director (can’t fault my ambition!), I will look back at my time at brookscomm as a key stepping stone.

We absolutely loved having Calum as our intern!

At brookscomm we have over 20 years of PR & marketing expertise and a proven track record of providing an integrated, measurable PR and Digital marketing strategy. We can help you boost your business. Email hello@brookscomm.com or call us on 01483 537 890. 

Twitter @PRexpertsUK  Linkedin: brookscomm  Facebook:brookscomm Website: www.brookscomm.com