CHYPLOGO_optConsult Hyperion needed to raise its profile within its specific markets, mainly fintech, transport, government, and needed to grow its profile in order to assist securing government and industry projects.

The Challenge

Consult Hyperion is a long established technology consultancy advising international governments and organisations on issues including contactless payments, digital money and transport ticketing and payment systems.

Consult Hyperion was looking for a B2B Technology PR Agency that could provide them with quick results. The firm needed to raise its profile within its specific markets, mainly fintech, transport, government, and needed to grow its profile in order to assist securing government and industry projects. The company began an agency search and subsequently appointed Guildford based Tech PR specialists brookscomm.

Strategy

When originally planning the PR campaign, brookscomm recognised the need for Consult Hyperion to showcase the expertise of the company as having core competencies across a range of specialist, diverse sectors, in addition to promoting the expertise of the key team members. It was important to demonstrate that Consult Hyperion had a range of experts, each specialising in differing vertical markets, whilst developing a strong corporate identity.

Implementation

brookscomm worked with one of the firm’s directors, Dave Birch, to grow his profile as an industry thought leader in the field of digital money. brookscomm used a mix of traditional and digital PR tactics, to establish him as a renowned expert on digital currencies, including being named in Wired Magazine’s Global Top 15 favourite sources of business information list.

Traditional Tech PR and Digital Marketing has helped Consult Hyperion to increase its market share, to successfully launch in the USA, and to build its global reputation by showcasing the depth and range of expertise across the company and engaging with its key online and offline audiences. Positive media coverage has been achieved across a vast range of National and International Trade and business publications, TV and radio including many appearances on BBC, Sky News, CNBC and quotes in the Financial Times, Wall Street Journal etc.

Results

This dramatically increased profile has enabled the company to successfully deliver major international projects on behalf of several governments and major international organisations including the Home Office Identity & Passport Service, the European Commission, the Department for Transport, DVLA, Transport for London, Barclays, Santander, MasterCard, Vodafone and Telefonica.

Related content: Read the Corsaire case study to find out how brookscomm helped raise the profile of an information security consultancy.

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