We caught up with Carys, one of the newest members of the brookscomm team, to get to know more about her and the role she’s taken on at brookscomm.
What’s your career background?
I’ve worked in PR and communications since 2010 after completing a degree in Communication, Media and Culture at Oxford Brookes. I actually started my PR career here at brookscomm in its former life as Chazbrooks Communications and returned a few months ago. Since then I’ve spent time both in-house and at other PR agencies, predominantly working with technology and B2B companies. The company has grown considerably since I left in 2013 and diversified to provide a wider integrated communications offering. That plus the supportive and flexible culture that has always been in place at brookscomm meant I was keen to return.
What made you want to work in PR?
I think it’s the variety PR offers that appealed to me, and the fact it’s such a people-based industry. You have to wear lots of different hats in PR, as you’re constantly thinking about the stakeholders of the companies you’re working with, the journalist you’re pitching to, the customers or prospects of your clients; the list goes on. It means you learn loads and it’s fast-paced. Plus, the satisfaction of making your clients happy by working together to deliver a campaign or secure high-quality media coverage is hard to beat!
As Project Leader, what does a typical morning entail?
I typically start my day reviewing news online (Twitter, BBC, PR Week, Marketing Week) to understand what’s happening in the world and identifying relevant news for clients or for us as an agency. Then I spend time checking what needs to be achieved that day or week for clients, providing or arranging support across the team to deliver this as necessary. As part of this I also monitor what we’re delivering against any project plans and how results are measured.
What’s the best bit of advice you’ve been given?
It’s a cliché, but my parents have always taught me to trust my gut instinct. I’m not one to be hasty, so I always ponder my decisions (probably more than I should!) but I generally end up going with my initial instinct, and it’s hardly ever failed me.
What is your favourite brand and why?
It’s hard to pick, but I’m a fan of the BBC. I’m always impressed with how it tailors the brand to the channel – radio, TV, online – and maybe it’s because I work in communications, but I often notice how the message is shaped for the audience of that particular channel. I also tend to trust the BBC as a news source and generally find its news coverage reliable.
What news stories have grabbed your attention most in the last year?
I think it has to be anything around the amount of plastic waste we’re producing. It’s horrific how much is being chucked into the oceans and I’m so pleased that programmes like Blue Planet 2 have brought attention to this, so that more people are aware. I’ve been interested to read about a number of big brands boycotting excessive plastic packaging and I hope that continues throughout 2019.
What are you looking forward to most in 2019?
We’re investing more into the brookscomm brand so I’m looking forward to seeing the results of that this year. Working in an agency, I look forward to growing with our clients and helping them to achieve their own communications goals. At brookscomm, the clients we work with are so varied, so that’s always enjoyable. Personally, I’m also getting married, buying a house and have a big birthday in 2019, so there’s lots to be excited about!
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