As part of a recent PR campaign for one of our professional services clients, CBC was involved with distributing a comment article to the business and international trade press. On undergoing a Google search to see how successful this had been, we found, to our delight, that the release had indeed been published, in full, word for word, on a well respected trade web site. But this was quickly followed with dismay, as no accreditation had been given to our worthy client for contributing the article. What would the client say? How would this be picked up in Internet searches? A quick, and courteous phone call to the offending publisher was made, and all was put right, within minutes! Client happy, and a good job done by CBC. The power of Tactful PR!

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