Thoughts on opportunities in a recession and the role of PR

When times are tough, people need more help than ever with marketing and selling their goods and services but they are faced with the dilemma of needing to cut costs at the same time. Therefore, they need a Marketing and PR campaign that is creative, measurable and shows the value that it will add to the business – it needs to pay for itself plus add agreed value. People also need a team of suppliers supporting them who are of a similar mindset.

At brookscomm, we are working hard to make sure that we actively add value to our clients’ businesses every day so that our clients know that they are getting a measured return on their investment when they use us.

I actually have a note in front of me that says… ‘does it save money or bring in income – if not I don’t need it.’ So every day, I am thinking of this in terms of my suppliers and in terms of the service that we offer to our clients.

Any business that focuses on measurables and can offer measurable proof that it actively increases income or reduces costs for its customers will do especially well in tough times.


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