Everyone seems to be interested in Newsletters this summer, whether electronic or printed. With this in mind here is a small taster of our top CBC Newsletter Tips to give you a hand.
* What’s in it for your readers? – make this focus your top priority
* Catch attention – with shorter than usual sentences, images and lots of white space
* Keep at it – we are always telling our clients that news should be issued in a drip drip fashion
* Give your readers a taste of what’s to come in the next issue….
For more details on this, please see our latest PR Tips section on the website.
This has not been an easy week for me! People always talk about the importance of backing up, but I became intimately acquainted with the importance of this somewhat boring task when my laptop (purchased circa 2003) finally died. Yes, I had been backing up my data, but was about a month out of date – which didn’t seem like a long time, but I know now that it is! Luckily, I managed to get my laptop to boot up one final time, and so therefore managed to dump the entire contents of my hard drive onto an iPod, and then onto a new laptop, which is now basically an exact clone of my old one. So, it is a happy ending for me, but it did make me wonder how a business would cope with this same problem? What if a server suddenly failed? I know that CBC works with a fantastic company who specialises in this very area, so if you need any help or advice with backing up your important data, then just ask Chaz.
The most important thing is: be sure to protect yourselves now, and don’t wait for disaster to strike!
Found a wallet in the street last week and managed to contact the owner and return it (via calling his Granny whose details I got as he had an unusual surname, after taking the chance that he might be related to the number in the BT online phone book — she was confused but he was delighted!) he insisted on giving me some money and that’s going to a local charity we support. Easier than going through the police red tape I said — he agreed.
Then, sitting outside cafe in Covent Garden a charmless woman decided to come and sit at our table, which was okay. When she decided to smoke that wasn’t okay and after a short verbal exchange we left and then took up our table at the restaurant half an hour early — driven to drink.
Just had lunch with a leading expert on assassination, nice guy and I hope that I don’t ever upset him. He’s hopefully going to be writing a book for one of our clients.
Tomorrow I am due to be voted in as President of Surrey Chambers of Commerce — unless they come to their senses beforehand and vote in a sensible accountant or some such instead.
You might remember that a couple of weeks ago I mentioned in our blog that I went up to Birmingham to promote Dane-Elec’s Zpen for the Channel Five gadget show. Yes and this week it got broadcasted. We all were very excited as on Monday evening at 8pm the gadget show started. And wow what a feedback! The focus group that tested the Zpen voted it as the best gadget in the test! We were chuffed, although I already knew. 😉
If you missed it, you can still watch the gadget show this week on Sunday 20th June at 10am on Channel Five. Oh and I totally agree with Mandy! Flexible sunshine would be great, especially on weekends….
I’m smiling in spite of the lovely English rain. We have been successfully reassessed once again and get to keep our Investors in People accreditation. Not only that but Jim, our assessor, says that we are one of the best examples of work/ life balance that he has ever seen.
This does not make me any less jealous of my colleagues working away in Italy and France though. Olivia, in Italy, and Michael, in France, have lovely sunshine.. They tell me it’s hard to concentrate in the heat but I wouldn’t mind giving it a try!
If only we could have flexible sunshine in the workplace – share some of that fantastic Mediterranean weather – then life would be truly fair:-)