Everyone seems to be interested in Newsletters this summer, whether electronic or printed. With this in mind here is a small taster of our top CBC Newsletter Tips to give you a hand.
* What’s in it for your readers? – make this focus your top priority
* Catch attention – with shorter than usual sentences, images and lots of white space
* Keep at it – we are always telling our clients that news should be issued in a drip drip fashion
* Give your readers a taste of what’s to come in the next issue….
For more details on this, please see our latest PR Tips section on the website.
And have a look at the latest newsletter we produced for the Surrey Research Park.
Mandy and Olivia
This has not been an easy week for me! People always talk about the importance of backing up, but I became intimately acquainted with the importance of this somewhat boring task when my laptop (purchased circa 2003) finally died. Yes, I had been backing up my data, but was about a month out of date – which didn’t seem like a long time, but I know now that it is! Luckily, I managed to get my laptop to boot up one final time, and so therefore managed to dump the entire contents of my hard drive onto an iPod, and then onto a new laptop, which is now basically an exact clone of my old one. So, it is a happy ending for me, but it did make me wonder how a business would cope with this same problem? What if a server suddenly failed? I know that CBC works with a fantastic company who specialises in this very area, so if you need any help or advice with backing up your important data, then just ask Chaz.
The most important thing is: be sure to protect yourselves now, and don’t wait for disaster to strike!
You might remember that a couple of weeks ago I mentioned in our blog that I went up to Birmingham to promote Dane-Elec’s Zpen for the Channel Five gadget show. Yes and this week it got broadcasted. We all were very excited as on Monday evening at 8pm the gadget show started. And wow what a feedback! The focus group that tested the Zpen voted it as the best gadget in the test! We were chuffed, although I already knew. 😉
If you missed it, you can still watch the gadget show this week on Sunday 20th June at 10am on Channel Five. Oh and I totally agree with Mandy! Flexible sunshine would be great, especially on weekends….